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Eiffel Tower

Campaign
Agency Network: 
Published/Aired: 
March 2011

Description

Print advertisement created by TBWA, Chile for BIC, within the category: Office Equipment.

Caption

Writes 2 kms. Bic.

Advertising Agency: TBWA\Frederick, Santiago, Chile
Executive Creative Director: Pablo Leiva
Art Director: Felipe Ortiz
Copywriters: Cristian López, Camilo Muñoz
Illustrator: Daniel Cáceres
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Highest Rated

shortafella's picture

great series. Love the way you have put the product in the print

shortafella
Activity Score 1063
Copywriter at GRAFFITI BBDO |

http://www.behance.net/shortafella

skeMaMen's picture

Nice! Everything is done by pencil, including logo...

skeMaMen
Activity Score 428
Graphic & Prepress designer |

>>> Designed to be signed...

pierrelastname's picture
pierrelastname
Activity Score 2869
Copywriter
chapelier's picture

This is so much more well done than the Domino's one... similar concept but definitely makes more sense!

chapelier
Activity Score 154

keeping the right side of your head warm. http://thethinkingtoque.blogspot.com

Girlfireice's picture

by pen, u mean?
I like it

Girlfireice
Activity Score 254
Copywriter at Trainee
shortafella's picture

great series. Love the way you have put the product in the print

shortafella
Activity Score 1063
Copywriter at GRAFFITI BBDO |

http://www.behance.net/shortafella

JeffP's picture

Nice work. Pity the pen writes so badly.

JeffP
Activity Score 810
Marketing Manager at TomTom
talkingisfree's picture

Good one.

talkingisfree
Activity Score 2712
Art Director
luispiter's picture

its the better... congratulation

luispiter
Activity Score 2756
comunication
Prof's picture

yup, cannes.

Prof
Activity Score 1449
Copywriter |

Quite really.

Hiperion's picture

Well done!!!
Old , but it works for me.

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
AL6352's picture

I like it! Clear benefit of the product, excellent artwork.

AL6352
Activity Score 66
jotabequ GREY / ArtDirector
morse's picture

Really cool visual idea.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture

I love the idea.

kleenex
Activity Score 51110
Web Designer/Developer
Boxey's picture

I thought it felt familiar.

Boxey
Activity Score 8879
Melaleuca In-House
bakamono's picture

I think this one did it better. Not sure what pizza got to do with whales unless its in Japan.

bakamono
Activity Score 1002

because therefore it is

mr.x's picture

Good work on these ads! Like!

mr.x
Activity Score 998
Forsbergs Skola
SayDotCom's picture

Nice one. Shows the quality of the product.

SayDotCom
Activity Score 2
Other |

Visit me some time at facebook fanpage package.

Lazarus's picture

Okay.

Lazarus
Activity Score 1536
Creative Director
Chichchoe's picture

It's cool! Congrats!

Chichchoe
Activity Score 2
shahidali's picture

good to see that people are not saying 'done' to an idea done zillions of time.

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

SuPeRfLy's picture

Very cool, congratulations!!!!

SuPeRfLy
Activity Score 24
Copywriter at Young and Rubicam
everartz's picture

i see that this technique is the new trend in advertising.. maybe we'll see lots of campaigns done using a tweak but similar way to this one here.. until it fades away like other techniques.. i'll give it 7/10

everartz
Activity Score 7613
Art Director |

| everartz |

chapelier's picture

I LOVE it! Very clever and simply put.

chapelier
Activity Score 154

keeping the right side of your head warm. http://thethinkingtoque.blogspot.com

Alberto Blackberry's picture

The ad developed for Domino's is weak and not clear, while in this case the idea is clear and immediate
unfortunately the pen writes (2 kms) quite badly...

Alberto Blackberry
Activity Score 19
Cattolica University, Milan
ace85le's picture

Love this. Cannes material. Cannes love minimalism oh yes they do.

ace85le
Activity Score 3935
Marketing Manager |

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Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

diabili's picture

Great!

diabili
Activity Score 543
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