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Doll

Campaign
Agency Network: 
Published/Aired: 
November 2011
BIC Print Ad -  Doll

Also From This Campaign 2

Description

Print advertisement created by TBWA, Chile for BIC, within the category: Gaming.

Caption

Really intense energy

Advertising Agency: TBWA, Chile
Creative Director: Eduardo Novión
Art Director: Daniel Gómez
Copywriter: Seba Solar
Retoucher: Digitally Obese Graphic Company
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Gualcor's picture

So intense it makes the doll grow real teeth.

Gualcor
Activity Score 978

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

kleenex's picture

Bic makes Batteries??? Never seen them before...

kleenex
Activity Score 51098
Web Designer/Developer
Akshay Kuma's picture

Not clear to me.

Akshay Kuma
Activity Score 38
Rchuecos22's picture

The batteries are so intense that they are electrocuting the toys... Nice idea!

Rchuecos22
Activity Score 103
Oblabla's picture

the pic really grabs your attention

Oblabla
Activity Score 298
copywriting trainee at Reputation/Publicis/Leo Burnett Copenhagen |

Oblabla.wordpress.com

jponino's picture

what is suppose to be intense here? the eyes? the smile? the fact that it's so intense that the doll is having epilepsy ?
not clear.....

jponino
Activity Score 601
Copywriter at ISCOM, copywriter and art director
wonwaywoo's picture

Alive?I think!

wonwaywoo
Activity Score 91
Art Director at adk guangzhou
hawaiian loop's picture

Please take a moment and appreciate this woman: http://www.youtube.com/watch?v=br2s0xJyFEM

ps: I don't get this ad.

hawaiian loop
Activity Score 47

strange days

Shrinivas D's picture

Great...the battery is so powerful...and as soon as it gets inserted...the expressions are like "being shocked"...it has nothing to do with tooth as per my discretion.

Shrinivas D
Activity Score 26
Graphic Designer
Temple's picture

I wonder if the average guy in Santiago, Chile can get this ad, while it is hard for even professionals to get it. Award vanity and probably ghost ad.

Temple
Activity Score 11341
Creative Director
thedesignaddict's picture

There are so many more interesting ways that you could have chosen to show 'really intense energy' using toys. The execution you chose was very weak.

thedesignaddict
Activity Score 5403
Art Director at Freelance
stickynotes's picture

you need to see the eye-brows to understand the facial expression, like this it doesn't work. the human teeth are just wrong
and feel lazy photoshopped, especially in the teddy version. what i like is the stopping power the ad has.

stickynotes
Activity Score 1094
dbor's picture

Visiting proctologist.

dbor
Activity Score 1455
purshotham's picture

I don't think this ad sell the product...

purshotham
Activity Score 457
Billoughsby's picture

The reader must get instantly that this is your average doll, just doing something, or in a state, that it usually isn't. That's a tough thing to convey with an extreme close shot of the face. It's a misfire, but one (as stickynotes says) with stopping power. That's why the three stars instead of one.

Billoughsby
Activity Score 5144
Art Director |

That's it.

andylefty's picture

I'd say the shocked expression and dilated pupils. However, so what.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Roger Keynes's picture

Chilean batteries full of the finest Peruvian?

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Hadrons's picture

Look at the pupils...

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

goranflr's picture

Not clear at all.

goranflr
Activity Score 259
Copywriter
Fera Groove's picture

You gotta be fucking kidding me TBWA Chile.

Fera Groove
Activity Score 205
Art Director
CuriousPencil's picture

The fail on this for me is that if you crank up the power on something, its circuits are gonna fry. Batteries aren't built to deliver intense energy. They're built to deliver precisely the energy required -- it's the longevity that is the singlemost important differentiator of any battery -- but I guess that message has been drained to death and consumers may think this is a winning ad. Not for me, but it does have the stopping power, so two from me.

CuriousPencil
Activity Score 4225
Copywriter
djspiralz's picture

lovely illustrations, weak idea

djspiralz
Activity Score 491
Copywriter
Glut's picture

done. next

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
Cheerriiee's picture

Yeees very intense!! reminded me of "chucky"

Cheerriiee
Activity Score 952
Graphic Designer
vote4pedro's picture

Maybe it's just me, but if I buy a 9 volt battery, I want 9 volts of energy.

vote4pedro
Activity Score 4601
Copywriter
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