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Feel inspired, 3

Campaign
Agency Network: 
Published/Aired: 
April 2010

Description

Advertising Agency: FoxP2, Cape Town, South Africa

Print advertisement created by FoxP2, South Africa for Biblioteq Creative Books, within the category: Retail Services.

Creative Directors: Andrew Whitehouse, Justin Gomes
Art Director: Peter Walker
Producer: Kirsten Clarence
Photographer: Bruno Bossi
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Dadaism's picture

NOOOOoooo.... she's dead!

Dadaism
Activity Score 161
Darling Design
Kateter's picture

trying to hide the fact that you "borrowed" it, ay?

http://www.mladenpenev.net/old/old_2006/data/03pwb/1.jpg

Kateter
Activity Score 2029
Copywriter
atb2005's picture

@Kateter

Most likely. Being "blown away", however, doesn't mean intact head with just a blotch of blood on the wall behind you.

atb2005
Activity Score 13557
Mr Scotch's picture

Kateter, that reference you posted is #1 badly done and #2 a different idea - I think. There is paint (or blood) coming out of the book hitting him in the face, the arm etc. I'm not sure what it's trying to say really. Maybe if they got the art direction right it could be seen as similar but right now I'm not convinced.

I think the Biblioteq work is great.

Mr Scotch
Activity Score 6
Creative Director
Kateter's picture

explain Biblioteq work for me, please.

Kateter
Activity Score 2029
Copywriter
xcreativity's picture

ah interesting! i would put a whole in the book and in her forehead to give a more realistic feel.

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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luispiter's picture

interesting...

luispiter
Activity Score 2756
comunication
Phil Lestino's picture

Shouldn't she clean up that mess on the wall before she sits down with a good book? What will her 1950's husband say when he gets home???

Phil Lestino
Activity Score 1684
bobthebuilder's picture

Let's over art direct a visual pun, so it makes the campaign acceptable. Weak. It's student work, shot by professionals, nothing more.

bobthebuilder
Activity Score 57
Creative Director
Dadaism's picture

Somebody explain this to me please and thank you!

Dadaism
Activity Score 161
Darling Design
Wordnerd's picture

all the inspiration blows your brains out

Wordnerd
Activity Score 6692
Copywriter
rajesh_keyaar's picture

dramatic face

rajesh_keyaar
Activity Score 236
Jon-Paul Mountford's picture

seen the ides before but I like the perfect homeyness of all of them

Jon-Paul Mountford
Activity Score 890
Photographer |

www.jpmountford.com

netei's picture

the emphasis is not on the "book".
you look at her
you look at the wall
you look at her
you look at the wall
....hey! there's a book... ok...
you look at her
you look at the wall
you look at her feet
the book is doing this to her??!....
you look at her
you look at the wall
:)))))
better: http://www.mladenpenev.net/old/old_2006/data/03pwb/1.jpg

netei
Activity Score 215
Dadaism's picture

Thats gross!

Dadaism
Activity Score 161
Darling Design
dthlb72's picture

I find that this ad had some kind of eeriness in it.... some thing of a riddle in a picture.

dthlb72
Activity Score 545
Art Director, ADK Malaysia
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