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Mountains

Campaign
Agency Network: 
Published/Aired: 
July 2010

Description

Print advertisement created by Hello, Germany for Bianchi, within the category: Recreation, Leisure.

Caption

Seems that mountains are no longer what they used to be.
Only 8,3 kg total weight: the Methanol 9900.

Advertising Agency: Hello AG, Munich, Germany
Creative Director: Chris Mayrhofer
Art Director: Konstantin Keim
Copywriter: Björn Pfarr
Photographer: Christoph Sagel
Project Management: Julia Kempkens
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jimmymars's picture

i like the copy, terrible art-direction though.

jimmymars
Activity Score 58
Art Director at Goldstoff & Mars
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