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Eyes

Campaign
Agency Network: 
Published/Aired: 
July 2010

Description

Print advertisement created by Hello, Germany for Bianchi, within the category: Recreation, Leisure.

Caption

Built to toughen each single part of the body. Except for the eyes.
Hightech with exclusive design and integrated seat post: the 928 SL IASP.

Advertising Agency: Hello AG, Munich, Germany
Creative Director: Chris Mayrhofer
Art Director: Konstantin Keim
Copywriter: Björn Pfarr
Photographer: Christoph Sagel
Project Management: Julia Kempkens
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Guest's picture

Well, are you kidding me?

Guest
SAM75's picture

Why "Except for the eyes" ?

SAM75
Activity Score 220
alicesososo's picture

I'm curious too.

alicesososo
Activity Score 32
krautland's picture

ivan: this is an incorrect translation. it's not "Built to toughen each single part of the body" but "Built to torture each single part of the body"

nice photography but the ad sucks.

krautland
Activity Score 3216
Art Director at erm... no calls please.
ivan's picture

Thanks!

ivan
Creative Director at Ads of the World
AssassinX's picture

Oh I think it's a bit boring. Sorry.

AssassinX
Activity Score 1329
dsklan's picture

yes, it is

dsklan
Activity Score 1926
Art Director at homeshop
Jiki ADV's picture

and so?

Jiki ADV
Activity Score 23
Web Designer/Developer
Guest's picture

It might seem a bit boring to anyone who isn't a cyclist, but trust me – for those of us who like to torture ourselves on the roads or in the mountains these ads work.

Guest
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