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Agency Network: 
Published/Aired: 
December 2009
Bharat Eye Bank Print Ad -  Dinner

Description

Advertising Agency: 1pointsize, Chennai, India

Print advertisement created by 1pointsize, India for Bharat Eye Bank, within the category: Professional Services.

Caption

Your eyes deserve a better afterlife. Pledge them.

Executive Creative Director: Sharad Haksar
Creative Director: Anantha Narayan
Copywriter: Prakash
Art Director / Illustrator: Gopi Prasannaa
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Highest Rated

WillyLatasa's picture

Awesome art!

WillyLatasa
Activity Score 616
Art Director at Sinus.la |

"Bright ideas bring better results"

morse's picture

Finally a good eye donation ad.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

SAM75's picture

Yes. This one seems to be expressive.

SAM75
Activity Score 220
picntype's picture

love it, kudos 1pointsize team.

picntype
Activity Score 175
Art Director
satrianee's picture

The worms are pretty in pink.
Good one giving the message so filthily nice.

satrianee
Activity Score 3748
tirthomitro's picture

maaaaaaaaaaaaan,
way too kewl...
10 points for 1pointsize!!!!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Wordnerd's picture

i don't know if it'll work, but i dont care. That's cool campaign!
Totally agree with morse

Wordnerd
Activity Score 6692
Copywriter
everartz's picture

awesome! awesome! awesome!!

everartz
Activity Score 7613
Art Director |

| everartz |

ManojMaani.com's picture

SuperB...

ManojMaani.com
Activity Score 121
Sr. Art Director, Maa Bozell, Bangalore
pencilreturns's picture

good illustration..

pencilreturns
Activity Score 99
Creative Director
Stones's picture

Very good art

Stones
Activity Score 138
Brain-Art's picture
Brain-Art
Activity Score 1101
Graphic Designer
mikris's picture

nice!

mikris
Activity Score 41
Creative Director at SeventhStreet
Mantufayo's picture

Nice work! Lovely ilustration

Mantufayo
Activity Score 580
Creative Director
Chopper's picture

That's the end.
You cannot pledge them forever.

Chopper
Activity Score 1015
WillyLatasa's picture

Awesome art!

WillyLatasa
Activity Score 616
Art Director at Sinus.la |

"Bright ideas bring better results"

amchamas's picture

this is terrific

amchamas
Activity Score 92
Art Director
silvi's picture

Strong message. Risky, but i think it works.

silvi
Activity Score 4172
Copywriter
Favete's picture

I won't say "DONE" but it's a very similar way to communicate the message of ORGAN DONATION. I really like this way of thinking http://www.youtube.com/watch?v=eeOpoW9Q3T8

Favete
Activity Score 365
Consorcio Publicitario - Dir. Creativo |

--------------------------------------
Change it, change it now coz they will tomorrow.

theadversary's picture

I was thinking the same thing upon seeing this... still, it's a far fetched assumption and associating decay with worms is pretty basic.

Still, I hate the fact that every "social" ad has to be shocking to some extent.

theadversary
Activity Score 30
CopyRight's picture

nice art, intelligent msg. hats off

CopyRight
Activity Score 713
artcat10's picture

is it only one eye...:-)

artcat10
Activity Score 27
Art Director at dentsu |

nandakumar

Shanty Mathew's picture

Very intelligent ad. Very.

Shanty Mathew.
www.linkedin.com/in/shantymathew

Shanty Mathew
Activity Score 130
Creative Director at United Media Services, Muscat |

"A good advertisement is one which sells the product without drawing attention to itself." - David Ogilvy

slowrider's picture

nice work - thumbs up!!!

slowrider
Activity Score 648
Art Director at xxx |

one should not take life so seriously - as one will not come out of it alive.

Migzter13's picture

Laughing my ass off in agreement on this one. haha

Migzter13
Activity Score 973
Graphic Designer at De La Salle University, Manila |

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

rolling.stone's picture

quality of illustration is excellent

but idea seems a bit comical, i mean, who is bothered for afterlife (tho I agree idea is not 100 wrong, but i feel it pretty comical)

specially if this ad has to run in india, where largely (at least 50% if not more) bodies are cremated, not graved, it doesn't evoke in that manner

but still, I appreciate the courage of 1pointsize, they did nice work, specially nice illustration

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

desiideas's picture

Brilliant concept. Nice Art.

desiideas
Activity Score 88
Copywriter, Rediff.com
evikRAM's picture

good illustrations

evikRAM
Activity Score 349
Administrative |

!! जय श्रीराम !!

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