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Roller Skating Accident

Campaign
Agency Network: 
Published/Aired: 
May 2012

Description

Print advertisement created by Y&R, Czechia for Betadine, within the category: Pharmaceutical.

Caption

It shouldn't hurt twice.
Pain free antiseptic.

Advertising Agency: Y&R Prague, Czech Republic
Creative Director: Jaime Mandelbaum
Art Director: Matthew Edwards
Copywriter: Daniel Joseph
Head of Art: Marco Antonio do Nascimento
Retoucher: Furia
Illustrator: Marek Motalik
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salil.sharma's picture

excellent campaign
good work

salil.sharma
Activity Score 2428
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

Pomo's picture

The characters of the campaign are very similar to Mama Lucchetti, created a couple of years ago.

Pomo
Activity Score 5
iamcreative's picture

Very good idea and art direction.

iamcreative
Activity Score 262
kleenex's picture

great idea.

kleenex
Activity Score 51126
Web Designer/Developer
carlamarroquin's picture

They look a lot similar to Mamá Lucchetti characters.

carlamarroquin
Activity Score 107
Creative Director at Punto 69
EMV's picture

Great art direction, nice concept. Simple and fun. It works for me.

EMV
Activity Score 124
Copywriter
AL6352's picture

I like it! Great art direction. Gratifying.

AL6352
Activity Score 66
jotabequ GREY / ArtDirector
TIGERdesign's picture

like it. the "hurting" part is somehow small though.

TIGERdesign
Activity Score 17
Other
cryingmouse's picture

funny, good point and good art

cryingmouse
Activity Score 49
Copywriter at CW
rameshbfa's picture

like it..:-)

rameshbfa
Activity Score 51
s.v.college of fine arts, hyderabad, andhra pradesh, india |

Sincerely

Ramesh Kadiyala

Fernando Fernandes's picture

Que boa grafica! isso é pra quem tinha terror do metiolate! rs

Fernando Fernandes
Activity Score 1416
Creative Director at Criative Director \TBWA Bolívia
Agamenon's picture

Very nice.

Agamenon
Activity Score 135
Copywriter
Guillermo Meza's picture

REALLY NICE

Guillermo Meza
Activity Score 171
Photographer at freelance
Thomas Ferdinand's picture

Good art direction and execution.

Thomas Ferdinand
Activity Score 86
ItMatters's picture

I love the headline.

ItMatters
Activity Score 2167
ABear's picture

Love these!

ABear
Activity Score 194
Creative Director at DDB hong Kong
gonndo's picture

The benefit sells for itself and it has a great copy, but I can't stop thinking they need graphics as strong as the previous features...

gonndo
Activity Score 1094
Copywriter |

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

BLOODY FOOL's picture

good campaign

BLOODY FOOL
Activity Score 199
VeronicaFranco's picture

Great copy!

VeronicaFranco
Activity Score 789
Copywriter
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