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Campaign
Agency Network: 
Published/Aired: 
January 2009

Description

Print advertisement created by Leo Burnett, Lebanon for Beta, within the category: Public Interest, NGO.

Caption

You won't come home to this.
Adopt a dog.

Advertising Agency: Leo Burnett, Beirut, Lebanon
Creative Directors: Bechara Mouzannar, Chermine Assadian
Art Directors: Nayla Moubarak, Joumana Ibrahim
Copywriters: Rana Najjar, Alex Kent
Illustrator: Tiago Hoysel
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Highest Rated

Blair Semenoff's picture

I don't like the campaign, replace kids with dogs?? Obviously the creator is unable to make children.

Blair Semenoff
Activity Score 651
TruAction Flix provides companies with a new promotional product aimed toward the youth market. This simple yet highly effective marketing tool touches on the 3 main dynamics of neuromarketing; attention, emotional engagement and memory attention
Guest's picture

That bitch needs to wax her legs.

Guest
short shorts's picture

I've seen dogs go outside before. No joke.

------

Spewing Sports Nonsense|http://shortshorts.tumblr.com/

short shorts
Activity Score 109
Brooklyn, NY |

Spewing Sports Nonsense...
http://shortshorts.tumblr.com/

Singularity's picture

Not as funny as the other ones in the campaign. Still seems anti-teenager to me.

- Jeff

-----------------------------
President, Singularity Design
www.SingularityDesign.com
Is your brand getting the attention it deserves?

Singularity
Activity Score 202
General Manager at Singularity Design |

– – – – – – – – –
President, Singularity Design | www.SingularityDesign.com | Blog.SingularityDesign.com | Is your brand getting the attention it deserves?

krautland's picture

well deserved. teenagers are pricks.

krautland
Activity Score 3216
Art Director at erm... no calls please.
sirvan's picture

So... as opposed to adopting a human? Very strange strategy.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

AXAY555's picture

illustration is too boring.

AXAY555
Activity Score 582
Graphic Designer at rachana sansad college of applied art, mumbai.
Blair Semenoff's picture

I don't like the campaign, replace kids with dogs?? Obviously the creator is unable to make children.

Blair Semenoff
Activity Score 651
TruAction Flix provides companies with a new promotional product aimed toward the youth market. This simple yet highly effective marketing tool touches on the 3 main dynamics of neuromarketing; attention, emotional engagement and memory attention
Guest's picture

great campaign. i wish i've done it.

Guest
Guest's picture

Illustration too boring?? I believe perfectly executed.

Guest
Guest's picture

The Britchey sPEARS POSTER XD. jjaja Great. It´s a great art direction

Guest
Guest's picture

If they were really clever they'd have made the dog in that poster a Brittany.

Guest
sebascmb's picture

trade one bitch for another? not really a good busines, buy a gold fish

sebascmb
Activity Score 62
Editor at escuela superior de creativos publicitarios
guepaje's picture

great work.

guepaje
Activity Score 133
Art Director
Liverpudillian's picture

is there a problem wiz teenagers ????
maybe it s too much ... though great illustration

Liverpudillian
Activity Score 58
Graphic Designer
mabdo's picture

great illustration, good idea... hot spotting work is perfect

mabdo
Activity Score 8
Art Director
andylefty's picture

It's different. Like it for that. How convincing is another story.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
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