Best Friends Party

March 2007



I can't miss my best friends party.
Of course darling, I can stay home and cook instead.
Are the men in India really masters of their domain? Or tuned to something else? Find out with Grey Global Group what goes behind the making of the so-called men of substance.

Advertising Agency: Grey Worldwide, New Delhi, India
Creative Directors: Sandipan Bhattacharyya, Manoj Deb
Art Director: Manoj Deb
Copywriter: Sandipan Bhattacharyya
Ilustrator: Suresh Kumar

Comments (11)

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Davosk's picture
Activity Score 4815

Ok, I'll be the fisrt then.
Is this simply an agency self promotion trying to make a comment about males in Indian society, or is it actually informing us that Grey Cells/Worldwide/puppet kings whatever, is holding some kind of forum on this particular topic. How do we find out? I don't see a website. I'm confused.

purplesimon's picture
Activity Score 473

Okay, I switched off once the first grammtical error showed its ugly face.

I certainly wouldn't want to use an agency that didn't know when to use an apostrophe.

And then I read the comment above and realised it doesn't matter, no one is interested.

nareshgooglegupta's picture
Activity Score 8

Puppet Kings is research study on Men above 40, who are rich, successful and arrived in life. it has been conducted by Grey Cells,the strategic consulting wing of Grey Global Group. Anyone interested in knowing the highlights of the study or wanting to buy it can write to
Puppet Kings has recieved tremendous press coverage, generated tremendous excitement in the industry and is now the definitive word in marketing to 40+ men

purplesimon's picture
Activity Score 473

I can only assume these men can't use apostrophes either

You say is has generated tremendous excitement in the industry, but why can't I find anything about it on the Web? Two links that no longer work!

Who is this aimed at? Your comment adds nothing to the debate and there is still a whopping great error in the first line.

Minimum's picture
Activity Score 1430

Can you enlighten me which apostrophe is missing? or falsely placed?

...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

Nthngmn's picture
Activity Score 626

best friends should be "best friend's"

Uh oh, a certain copywriter didn't look at the proof hard enough. For shame!

chintan ruparel's picture
chintan ruparel
Activity Score 1516

yes, good point...definite errors.

~ old habits die hard, older ones never do ~

purplesimon's picture
Activity Score 473

Sloppy copywriting on an advert that has already been published.

That stinks.

I know it's easy to make these mistakes, but to not pick makes me believe that this ad never ran.

JPWrites's picture
Activity Score 238

I've said it once, I'll say it again: WTF? Naresh, do you buy space on the page before or after this ad to put the above explanation copy into? Because it kind of needs it. In fact, shouldn't the first few sentences have been the actual copy? Just a thought...

Rog's picture
Activity Score 6080

They burn effigies of their national cricket coach, don't they?

>>>> That's not an ad. THIS is an ad.

instinctive traveller's picture
instinctive tra...
Activity Score 149

"Are the men in India really masters of their domain? What goes behind the making of the so-called men of substance? Find out with Grey Global Group." Would that read better? Because that copy there is really labored, do you think? The art is great though.