Simpler than fishing, 3

Agency Network: 
April 2012

Our canned fish is as good as the fish you may catch out in the open sea. Just without all that terrible hustle.

Print advertisment created by BBDO, Russia for Bering, within the category: Food.

Simpler than Fishing

Advertising Agency: BBDO, Moscow, Russia
Creative director: Mihai Coliban
Art directors: Oleg Panov, Max Kitaev, Mihai Coliban
Copywriters: Artem Mukhin, Andrey Sivkov
Illustrator: Nishikant Palande
Art buyer: Giuliana Giora
Account manager: Ekaterina Konovalova

Comments (5)

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jackmancer2017's picture
Activity Score 6992

Awesome. I thoroughly enjoyed my trip towards the right-bottom corner.

kleenex's picture
Activity Score 50610

nice set of ads.

stickynotes's picture
Activity Score 1094

the first 2 print motives are really great!

danielchapman's picture
Activity Score 292

Entertaining? yes.

Any real brand positioning or development? Nope.

I don't believe you have to show delicious tomatoes in a subway ad like some, but showing warts, and a two step process to remove food from a can as the payoff, is really such a weak proposition. It's an ad by ad people for ad people (ones that don't care about strong strategy)

Ramat Ajala's picture
Ramat Ajala
Activity Score 794

I really really really love this campaign.