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Simpler than fishing, 3

Campaign
Agency Network: 
Published/Aired: 
April 2012

Description

Our canned fish is as good as the fish you may catch out in the open sea. Just without all that terrible hustle.

Print advertisement created by BBDO, Russia for Bering, within the category: Food.

Caption

Simpler than Fishing

Advertising Agency: BBDO, Moscow, Russia
Creative director: Mihai Coliban
Art directors: Oleg Panov, Max Kitaev, Mihai Coliban
Copywriters: Artem Mukhin, Andrey Sivkov
Illustrator: Nishikant Palande
Art buyer: Giuliana Giora
Account manager: Ekaterina Konovalova
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jackmancer2017's picture

Awesome. I thoroughly enjoyed my trip towards the right-bottom corner.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
kleenex's picture

nice set of ads.

kleenex
Activity Score 51078
Web Designer/Developer
stickynotes's picture

the first 2 print motives are really great!

stickynotes
Activity Score 1094
danielchapman's picture

Entertaining? yes.

Any real brand positioning or development? Nope.

I don't believe you have to show delicious tomatoes in a subway ad like some, but showing warts, and a two step process to remove food from a can as the payoff, is really such a weak proposition. It's an ad by ad people for ad people (ones that don't care about strong strategy)

danielchapman
Activity Score 292
Ramat Ajala's picture

I really really really love this campaign.

Ramat Ajala
Activity Score 794
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