Unhate, Venezuela-USA

Agency Network: 
November 2011

US President Barack Obama and Hugo Chavez of Venezuela

Print advertisment created by Fabrica, France for Benetton, within the category: Fashion.

United Colors of Benetton.
Supports the Unhate Foundation

Advertising Agency: Fabrica, Italy
Creative Directors: Carlo Cavallone, Eric Ravelo
Designers: Robert Nakata, Paulo Martins

Comments (26)

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MicheleVirgilio's picture
Activity Score 2617


andylefty's picture
Activity Score 4535

Gets noticed! And quality photoshop!

Bianconiglio's picture
Activity Score 406

Tioscani, o chi per esso, ci hai rotto il cazzo.

esteb's picture
Activity Score 673

Just go on google and you can find thousands ot these montages.
Nothing impressive. Very ordinay idea.

chuckieT's picture
Activity Score 680

I don't think I would have enjoyed being the retoucher on this campaign.

MindDrift's picture
Activity Score 1170

Are they inflating each other?

suresh90's picture
Activity Score 620

Super stuff :)

Abhishek Parikh's picture
Abhishek Parikh
Activity Score 568

Controversy sells.

Lemonlove's picture
Activity Score 20

Something I just don't like about Benetton ads! I have an image of all the Benetton ad people thinking of this and loving it because of the controversy it would cause....not actually believing in the message of 'Unhate'. Controversy for controversy's sake???

writersblog's picture
Activity Score 553

Shock value for shop value.
Move along people...

bate_palmas's picture
Activity Score 1479

Lemonlove has a good point.

Still, great set of ads

If only every client could be so brave

elyoshiro's picture
Activity Score 546


Billoughsby's picture
Activity Score 5144

Agree with lemonlove too.

Even if a Benetton ad draws 100 comments, they're comments about the comments it will probably draw. Chase your tail.

That's it.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

This campaign's just been pulled in Australia. The usual 'moral outrage'. PC bullshit.
Good to see Benetton (and Italy) pushing the envelope.

The Jobless Writer
Will Think for Salary

Ograiba's picture
Activity Score 35

Love the controversy they have made... but somehow it looks... hmm... two man kissing? hehehe... anyway, great photoshop...

Troll's picture
Activity Score 676

They're supposed to sell clothes right?
It grabs your attention and it's a nice project for social change but I have no clue what it has to do with the brand.
6.6 stars for social change. 0 for clothes.

pneuburg's picture
Activity Score 251

Agree with Abhishek. And, I like the ads.


PDF's picture
Activity Score 66

It supposed to be in Italy not in france ?

Takmelius's picture
Activity Score 203

So Benetton can't sell clothes, so they're selling controversy?! They want to resolve years of bottled up hate and anger by showing the world's conflicting leaders kissing and making up?! What an ignorant and childish notion!
This doesn't even do that. Because all of the executions are males kissing males, the first thing that comes to mind is, 'Is this about gay rights?'
If these ads work for you, then you were never part of the problem.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

It's effin flabbergasting that this piece of crap gets over 100 votes.

I'm going with lemonhead and esteb on this one.

elbuenlatex's picture
Activity Score 18

it looks shocking, yes. Nice retouch, yes. But i still won't buy Benetton... i've never even seen de collection...


Rodolfomag's picture
Activity Score 70

How they could do this...Crap! great Photoshop direction

mario17's picture
Activity Score 29


alausa's picture
Activity Score 1420

Joelapompe, apparently the judges have never heard of your site, I just listened to the press jury president justify the grand prix. Still reeling from the shock.

Lastlab's picture
Activity Score 63

I can't belive this campagn won something! there are plenty works with exactly the same concept, the same realization and the same critics! You have just to see the Berlin East Side Gallery! Toscani didn't like it and said it was totally different from his old works, and it is. It is no provocative, it is not original, it is not creative and it's a pity that Fabrica won't do something different!