Agency Network: 
April 2012

Bench, the foremost fashion brand in the Philippines, has come up with a line of hairstyling products under the brand Bench Fix. This wide range of professional hairstyling tools consist of 8 products: Hairlastic Flexible Fibers, Clay Doh Molding Clay, Rock Steady Scuplting Bond, Rock & Rule Matte Sculpting Wax, Shape Shifter Shaping Fiber Creme, Agent Bond Styling Gum, Sooo Polished Shine Wax, and the Deputy Shine Pomade. All of these were designed so the everyone can easily style their hair any way they want, and still manage to keep it in place because of its 'superior hold.' Bench came up with these print ads to creatively show the product's benefit and promote awareness to its young and hip market in a way that they can truly relate to.

Print advertisment created by TBWA, Philippines for Bench Fix, within the category: Health.

Superior hold.
Bench Fix
Professional Hair Styling Products

Advertising Agency: TBWA\Santiago Mangada Puno, Makati City, Philippines
Creative Directors: Melvin Mangada, Marci Reyes
Associate Creative Director: Ali Silao
Art Director: Ronald Carlo Banares
Copywriter: Marci Reyes
Photographer: Jay Tablante
Print Producer: Dennis Carlos
Make-up Artist: Jen Delica
Hair Stylist: Mark Anthony Sumaray

Comments (12)

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Highest Rated

Nike Diesel's picture
Nike Diesel
Activity Score 13630

I feel like a girl saying this, but this looks f***ing creepy as Hell.

kurtberengeiger's picture
Activity Score 7323

Gecko is best

pierrelastname's picture
Activity Score 2869


headoffice Communication's picture
headoffice Comm...
Activity Score 196

I want my hair cut like spider where is the saloon.

ItMatters's picture
Activity Score 2167

cool hair style. i like.

kleenex's picture
Activity Score 50610

cool hair style.

ignitionspark's picture
Activity Score 212

Super cool!

MicheleVirgilio's picture
Activity Score 2617

good one but i prefer the Gecko one

feysal's picture
Activity Score 2571

awesome campaign and awesome art!

groovy baby!

Nike Diesel's picture
Nike Diesel
Activity Score 13630

I feel like a girl saying this, but this looks f***ing creepy as Hell.

Fernando Fernandes's picture
Fernando Fernandes
Activity Score 1416

Genial! Grande trabalho de finalizaçao!

missangel's picture
Activity Score 15

so so

kulago's picture
Activity Score 101