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Campaign
Agency Network: 
Published/Aired: 
July 2009

Description

Photographer: Edward Loh, October Skies

Print advertisement created by Ogilvy, Singapore for Ben & Jerry's, within the category: Food.

Advertising Agency: Ogilvy & Mather Asia Pacific Singapore
Executive Creative Directors: Eugene Cheong
Copywriters: Eugene Cheong
Art Directors: Adrian Chan, Maurice Wee, Stuart Mills
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Highest Rated

Spoonfeederxxx11's picture

Ad for Art Directors and Designers...

Where's the idea?

Spoonfeederxxx11
Activity Score 184
Copywriter
Guest's picture

Bad pac shot

Guest
Guest's picture

art for the sake of art?

Guest
.-_'s picture

why is this so difficult to read.. or is it just me?

.-_
Activity Score 95
Copywriter
Guest's picture

Great art work!!

Guest
Domino's picture

SOOOOOOOO AWESOME!

Domino
Activity Score 42
Art Director
mpared's picture

lovely art direction

mpared
Activity Score 562
Planner at Bold Ogilvy and Mather |

www.thecuriousbrain.com

Guest's picture

Those are pretty cool. Its Asian Ben & Jerry's, kinda weird but cool.

Guest
mark3r's picture

Personally I think this is a great piece of art, it's a new approach I guess, it works for me. Great execution.

mark3r
Activity Score 1949
Art Director at Scout
Guest's picture

Reminds me a lot of virgin mobile stuff

Guest
Reality Check's picture

Really, the only glaring weakness I can find in these press ads is that they may be too unusual, too original, too artistic and too genius to be embraced by the casual (or cynical) observer. Please don't let this campaign become that forgotten, one-of-a-kind masterpiece.

Reality Check
Activity Score 2539
Guest's picture

this one works best in the series. original approach and brilliant art direction no doubt. but so so copy. who are they targeting? the copy is making references to getting high, but it's not that witty or funny. and no, i can't write better than Eugene Cheong.

Guest
ricklongo's picture

This is the only copy in the campaign that strikes me as clever, or even understandable. It is a very good one.

ricklongo
Activity Score 1244
Guest's picture

When did their brand become all about being a stoner?

Guest
Guest's picture

WOAAAAAAAAAAAAAA

Guest
Spoonfeederxxx11's picture

Ad for Art Directors and Designers...

Where's the idea?

Spoonfeederxxx11
Activity Score 184
Copywriter
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