Comments (16)

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Corner Store's picture
Corner Store
Activity Score 229

So are these chocolates going to turn me into an overweight, toothless, criminal?

bubblestheclownfish's picture
Activity Score 614

Interesting approach - admitting that overindulging in a product will make you fat(ter). I like their logo.

kyao888's picture
Activity Score 127

nice exaggeration. I will try the chocolates...

JACC's picture

some time we dont want to know the consequence...FAT

Spanky's picture
Activity Score 4899

done to death.

Maxwedge's picture
Activity Score 558

These make me really hungry. Not familiar with brand so will say, nice logo even if it looks like a tobacco company.

hdizzle's picture
Activity Score 50

The whole belt thing is used for a TVC for type 2 diabetes in Australia.

Good thing Shaws hand-made chocolates aren't in Oz...

JAGGY's picture
Activity Score 1382

Nice. I wil buy shaws

Jaggy, MICA Ahmedabad

Have Heart's picture
Have Heart
Activity Score 922

The one with the bunny is nice, the other two are not exactly showing the benefit...

lnmurthy's picture

Nice Aproach. Very interesting job.

berenice81's picture
Activity Score 136

80´s ad

Wordnerd's picture
Activity Score 6692

Not very impressive but that's a courageous brand! finally someone's got the balls to say the truth. that will never be a top-selling campaign, but it could make that brand well reknown if they stick to it.

GianT's picture
Activity Score 56

I like the idea, It would be make it good for a TV ad also I guess

swf's picture
Activity Score 4

what is the root of the concept? please tell me

swf's picture
Activity Score 4

not bad good

mark c.'s picture
mark c.

the "irresistible" is very over used but it saves the picture from being just a reminder that I shouldn't eat chocolate . This ad can be good or bad to a
lot of potential consumers.