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Corner Store's picture

So are these chocolates going to turn me into an overweight, toothless, criminal?

Corner Store
Activity Score 229
Art Director
bubblestheclownfish's picture

Interesting approach - admitting that overindulging in a product will make you fat(ter). I like their logo.

bubblestheclownfish
Activity Score 614
Creative Director
kyao888's picture

nice exaggeration. I will try the chocolates...

kyao888
Activity Score 127
Creative Director |

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Preface Media, Inc.
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URL: www.PrefaceMedia.com

JACC's picture

some time we dont want to know the consequence...FAT

JACC
Spanky's picture

done to death.

Spanky
Activity Score 4899
Other
Maxwedge's picture

These make me really hungry. Not familiar with brand so will say, nice logo even if it looks like a tobacco company.

Maxwedge
Activity Score 558
Art Director |

== Bring back fags, lard and the biff.

hdizzle's picture

The whole belt thing is used for a TVC for type 2 diabetes in Australia.
http://www.youtube.com/watch?v=jnn7tg1CWFg

Good thing Shaws hand-made chocolates aren't in Oz...

hdizzle
Activity Score 50
Copywriter
JAGGY's picture

Nice. I wil buy shaws

JAGGY
Activity Score 1382
Copywriter at TBWA, Mumbai |

Jaggy, MICA Ahmedabad

Have Heart's picture

The one with the bunny is nice, the other two are not exactly showing the benefit...

Have Heart
Activity Score 922
Art Director
lnmurthy's picture

Nice Aproach. Very interesting job.

lnmurthy
berenice81's picture

80´s ad

berenice81
Activity Score 136
Copywriter
Wordnerd's picture

Not very impressive but that's a courageous brand! finally someone's got the balls to say the truth. that will never be a top-selling campaign, but it could make that brand well reknown if they stick to it.

Wordnerd
Activity Score 6692
Copywriter
GianT's picture

I like the idea, It would be make it good for a TV ad also I guess

GianT
Activity Score 56
swf's picture

what is the root of the concept? please tell me

swf
Activity Score 4
Art Director at Dhaka
swf's picture

not bad good

swf
Activity Score 4
Art Director at Dhaka
mark c.'s picture

the "irresistible" is very over used but it saves the picture from being just a reminder that I shouldn't eat chocolate . This ad can be good or bad to a
lot of potential consumers.

mark c.
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