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Baby, 2

Campaign
Agency Network: 
Published/Aired: 
July 2010
Bellerose Print Ad -  Baby, 2

Also From This Campaign 2

Description

Print advertisement created by Happiness, Belgium for Bellerose, within the category: Fashion.

Caption

Denim for kids.

Advertising Agency: Happiness, Brussels, Belgium
Art Director: Gregory Titeca
Photographer: Christophe Gilbert
Retoucher: Yannick Lecoq
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royschellekens's picture

Very much like the idea and photography. Christophe Gilbert still rocks!

royschellekens
Activity Score 390
Art Director at Art Director |

http://twitter.com/royschellekens

Hate advertising? Make better ads.

Dzsoi's picture

Now this is funny!

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
atb2005's picture

I love this agency. I think this campaign, however, is a tad old now. Still, funny and cute!

atb2005
Activity Score 13557
LeeHarvey's picture

Funny.

LeeHarvey
Activity Score 3045
Creative Director
gon_enelcamino's picture

done in Argentina, sorry

gon_enelcamino
Activity Score 838
Underground
thaistylez's picture

reference please

thaistylez
Activity Score 224
Burapha University
bricard's picture

It's the photography itself that makes this great, excellent light/shadow play. And they didn't screw it up with some corny line.

bricard
Activity Score 189
tirthomitro's picture

Altho' there's a hint of Levis' "New Old Jeans" concept that hits the nose, this (or the other one in the cmpgn.) ad is Fabu-Fucking-Los!!!!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

jay_ad_dictate's picture

Simplicity rules.

jay_ad_dictate
Activity Score 81
Copywriter |

Zoooooooooooooooom..............................*thapaaak* OWWW!! I cannot pass through walls!!!! Now bring that person who says this world is an illusion!! :X :P

Jupiter's picture

wahahaha!

Jupiter
Activity Score 547
Artifarty |

commenting just to gather more pencils:-)

SoCH_TO's picture

Hoon done !!

SoCH_TO
Activity Score 967
Art Director |

Live with Passion

paumarques's picture

jej, no se si s'ha fet abans, però m'agrada.

paumarques
Activity Score 1312
Copywriter |

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

FourT6and2's picture

There is ZERO creative here. The product is jeans for kids. So they got some kids and dressed them up in jeans. Wow, didn't see that one coming...

FourT6and2
Activity Score 218
Student
Dzsoi's picture

You are missing the idea. Jeans slipped down so underpants are visible is trendy among youngsters. If a baby would follow trends instead of underpants you would see his/her diaper - this is the concept here.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
FourT6and2's picture

No, I totally got that. It's just not a creative concept. It's a first thought and a stereotypical, cliched one at that. Low-rise jeans with underwear showing is not a new trend in fashion. Every fashion ad that depicts shirtless men in jeans usually has that motif. It's nothing new, intelligent nor interesting.

But if you like the ad, cool.

FourT6and2
Activity Score 218
Student
Dzsoi's picture

Sorry then. The twist would be the underwear->diaper change. If you think it's lame, cool. Neither do I think this is a big idea, still it made me smile. Peace!

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
Guest's picture

This is sadly a cultural reference that doesn't need to be glorified any longer.

Guest
Guest's picture

Babysec
Argentina 2004
Craverolanis

Done!

Guest
Alejooo's picture
Alejooo
Activity Score 2
toomuchflystyles's picture

Your post should've read "done poorly in Argentina".

toomuchflystyles
Activity Score 155
Copywriter at Publicis, Toronto
Disco Munky's picture

Really? You think this is funny and/or culturally relevant? You ever hear of a band called Nirvana or of coffee from chain restaurants, because this clearly the early 90's? Also I find the style of photography slightly odd for kids.

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

joelapompe's picture
joelapompe
Activity Score 3853
Mistiko's picture

Funny!!!

Mistiko
Activity Score 68
Art Director at miami ad school
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