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Bell Centennial

Published/Aired: 
July 2006
 Bell Centennial

Description

A really nice way of demonstrating how a better typeface can save space, thus paper, thus trees, thus create a better world.

Art Director: Joanne Thomas, Jamie Mietz; Copywriter: Ivan Ayliffe, Khaya Dlanga

Caption

How can a typeface save a tree?
...
Let's create a better future, by design.
Design Indaba 09.

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Highest Rated

tsunamilaw's picture

simply fabulous....

tsunamilaw
Activity Score 115
Art Director
puck's picture

that's a pretty tight ad... i mean, i hope they used post-consumer waste, 'cos there's a fair amount of white space on there, but it makes the point real well... all show-and-tell and whanot.

puck
Activity Score 70
Graphic Designer
Mo's picture

Interesting.

Mo
Activity Score 648
Art Director
KJP's picture

Nice one Ivan.

Hope you're all good.

Big Kiss to everyone at home.

Putter

KJP
Activity Score 44
Copywriter
Jonny Lonestar's picture

nice.

Jonny Lonestar
Activity Score 282
Art Director
pindaro's picture

save trees and ink!

pindaro
Activity Score 524
Creative Director |

www.pindaro.info

Mabakima's picture

Saving trees, creating a better future by design? While the idea is fresh and the intent is noble, I think it's too much of a stretch that design can actually create a greener, more utopian future. It's quite hard to buy into it, I think.

Mabakima
Activity Score 84
Copywriter
ALAA's picture

Wawooo... I love it... new.

ALAA
Activity Score 441
Art Director
tsunamilaw's picture

simply fabulous....

tsunamilaw
Activity Score 115
Art Director
heyz's picture

lol! they wasted a hell lot of white space there. really. i say don't use margins and save trees.

heyz
Activity Score 8
Other
reena's picture

nice ad wod hav worker better without the design indaba logo ha ha

reena
Activity Score 26
Other
bandar's picture

Intelligent thinking ...

bandar
Activity Score 26
Art Director
Ndukwe Onuoha's picture

good use of the before and after technique. nice.

Ndukwe Onuoha
Activity Score 149
Copywriter at 141 Worldwide |

Big ideas are often small

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