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Bird, 2

Campaign
Agency Network: 
Published/Aired: 
March 2010

Description

Print advertisement created by Euro RSCG, Czechia for Belda Factory, within the category: Personal Accessories.

Caption

If something will remind you which nest to return home to every day, it should be worth looking at.
New Wedding Ring Collection

Advertising Agency: Euro RSCG Prague, Czech Republic
Creative Director: Eda Kauba
Art Director: Vilem Kabzan
Copywriter: Adam Roucka
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Pushkaraj Shirke's picture

LOVE the copy! RESPECT. Monkey flips out! :)

Pushkaraj Shirke
Activity Score 215
Copywriter at Asymmetrique Communications, Monkeyworks |

http://www.monkeyworks.in/

dreadboy's picture

Excellent. Also reminds us that good ads don't need humangous (never did know how to spell that word) budgets.

dreadboy
Activity Score 413
Photographer |

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

mikeelrapido's picture

Awsome!

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

<---------------SexInAds------------------>

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Adaddicted's picture

Find it different, simple!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

xcreativity's picture

amazing copy. gotta love it.

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

Roshan Quintus's picture

love this. excellent art . simple yet very strong copy.

Roshan Quintus
Activity Score 667
Saatchi & Saatchi - Sri Lanka |

bite me

Phil Lestino's picture

I think the "amazing" b headline would be better like this........If it reminds you where your home is, it's worth looking at. So I don't think the copy is amazing at all

Phil Lestino
Activity Score 1684
Roshan Quintus's picture

I'm not a copy guy. but that copy is nice its touching where as your copy is very rough.

Roshan Quintus
Activity Score 667
Saatchi & Saatchi - Sri Lanka |

bite me

Shubhra Aggarwal's picture

sweet ..proves yet gain that the copy is of such great importance, that where needed, if enough attention is paid ..it can take the whole piece up several gradient marks!

Shubhra Aggarwal
Activity Score 86
Marketing Manager
atb2005's picture

I agree with Phil. Copy is not perfect It expresses a very beautiful sentiment, but in a way that's a little too verbose maybe. That part "reminds which nest to return home to" doesn't sound quite well. Maybe "That which reminds you of the nest you should return to everyday is worth looking at" or "That which takes you back to your nest everyday should be worth looking at".

atb2005
Activity Score 13557
michelangelo's picture

art ok. copy ok

michelangelo
Activity Score 660
Brain-Art's picture

Again. Nice copy

Brain-Art
Activity Score 1101
Graphic Designer
Roger Keynes's picture

Sweet.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Dadaism's picture

Maybe the bird signifies something but Art need lots of improvement!

Copy is great!!!!!!

Dadaism
Activity Score 161
Darling Design
adamr's picture

thanks to all for your opinions.

about the copy: it sounds much much better in czech...the translation is always a bit tricky... but hope it works at least a bit

adamr
Activity Score 98
atb2005's picture

Great job! We all agree that these are beautiful sentiments.

atb2005
Activity Score 13557
everartz's picture

lovely art direction!

everartz
Activity Score 7613
Art Director |

| everartz |

Marta Ibarrondo's picture

like the illustration don't love the art direction. ok idea, not crazy about it.

Marta Ibarrondo
Activity Score 55
Creative Director
k0778101's picture

Didnt understand the ad could somebody please explain

k0778101
Activity Score 2
Graphic Designer at Indegene life systems bangalore
rolling.stone's picture

nicely done

beside it agree with "Phil Lestino's" & "ATB2005"

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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