Sleepy Driver

Agency Network: 
August 2010

Print advertisment created by Ogilvy, Brazil for BelCuore Café, within the category: Non-Alcoholic Drinks.

BelCuore Cafe. Please don't go.

Advertising Agency: Ogilvy Brasil, São Paulo, Brazil
VP Creative Director: Anselmo Ramos
Creative Directors: Fred Saldanha, Claudio Lima
Art Director: Pedro Izique
Copywriters: Fred Saldanha, Claudio Lima
Illustrator: Arthur D'Araujo

Comments (5)

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LeeHarvey's picture
Activity Score 3045

Weirdest campaign I've seen in a long time, and the artwork is kinda cool, kinda bad too. Geezzz I don't know, it definitely has stopping power, I've spent several minutes with these ads now, so I guess that's a good thing.

Guest's picture

Totally agree... At first I was confused and after that I fall in love ;)
But I can't tell if it sells anything ;)

Lila_B's picture
Activity Score 68

so artistic, but is it selling ??

Guest's picture

It seems dirty, not great for a food or drink ad

Yarp's picture
Activity Score 385

I feel like something is lost in translation here, but the art is wacky and cool. What's with the "stepping into your own mind" image here? That some sort of Brazilian saying?