Fading Beatles

Agency Network: 
February 2013

Print advertisment created by Saatchi & Saatchi, Israel for Bekol, within the category: Public Interest, NGO.

Many people in Israel find it hard to enjoy music.
Bekol works to make concerts, plays, films and cultural events more accessible for the hard of hearing in Israel.

Advertising Agency: BBR Saatchi & Saatchi, Israel
CEO: Yossi Lubaton
Chief Creative Officer: Nadav pressman
Creative Director: Eran Nir
Art Director: Ori Hasson
Copywriter: Tal Hirshberg
Account Group Head: Maya Salomon
Account Supervisor: Moran Lupo
Account Executive: Lior Gavish
Production: Dorit Gvilli
Media: Limor Dahan, Gabi Attal
Photoshop: Yaniv Shachar

Comments (10)

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Andrej Troha's picture
Andrej Troha
Activity Score 613

This is good. Award good.
Hope you secured the rights, though.

morse's picture
Activity Score 18024

Yep, at least a bronze.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

JustinCarrasquillo's picture
Activity Score 563


Grrrr's picture
Activity Score 1961

Oh, that's nice. Although I am not sure that is how the actual zebra crossing looks there. Never mind.

jackmancer2017's picture
Activity Score 6992

Work should only win awards if it's original. Plus, Abbey road is an advertising cliche I think:

Andrej Troha's picture
Andrej Troha
Activity Score 613

Thanks for googling that for us, Jaap, but it’s not a cliché, when it’s relevant and conveys message brilliantly. Using abused image and create something new with it, now that’s hard.

Klara K.'s picture
Klara K.
Activity Score 3343

Very good campaign. When it comes to a previous execution, it could have been act of congeniality.

Marcupolo's picture
Activity Score 206

clever although concept was done before

ronstr's picture
Activity Score 140

very nice