Fading Beatles

Agency Network: 
February 2013


Print advertisement created by Saatchi & Saatchi, Israel for Bekol, within the category: Public Interest, NGO.


Many people in Israel find it hard to enjoy music.
Bekol works to make concerts, plays, films and cultural events more accessible for the hard of hearing in Israel.

Advertising Agency: BBR Saatchi & Saatchi, Israel
CEO: Yossi Lubaton
Chief Creative Officer: Nadav pressman
Creative Director: Eran Nir
Art Director: Ori Hasson
Copywriter: Tal Hirshberg
Account Group Head: Maya Salomon
Account Supervisor: Moran Lupo
Account Executive: Lior Gavish
Production: Dorit Gvilli
Media: Limor Dahan, Gabi Attal
Photoshop: Yaniv Shachar
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Andrej Troha's picture

This is good. Award good.
Hope you secured the rights, though.

Andrej Troha
Activity Score 613
morse's picture

Yep, at least a bronze.

Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

JustinCarrasquillo's picture


Activity Score 563
Photographer at Los Angeles, CA |

Grrrr's picture

Oh, that's nice. Although I am not sure that is how the actual zebra crossing looks there. Never mind.

Activity Score 1961
jackmancer2017's picture

Work should only win awards if it's original. Plus, Abbey road is an advertising cliche I think:

Activity Score 6992
Copywriter at Editor/Student
Andrej Troha's picture

Thanks for googling that for us, Jaap, but it’s not a cliché, when it’s relevant and conveys message brilliantly. Using abused image and create something new with it, now that’s hard.

Andrej Troha
Activity Score 613
Klara K.'s picture

Very good campaign. When it comes to a previous execution, it could have been act of congeniality.

Klara K.
Activity Score 3343
Charles University in Prague
Marcupolo's picture

clever although concept was done before

Activity Score 206
Creative Director
ronstr's picture

very nice

Activity Score 140
Creative Director at art director
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