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Set them free

Agency Network: 
Published/Aired: 
November 2016
Beitech Print Ad -  Set them free

Description

Print advertisement created by McCann, Israel for Beitech, within the category: Public Interest, NGO.

Caption

Set Them Free
Beitech
A Non Profit Organization For Woman With Eating Disorder

Advertising Agency: Mccann Erickson, Tel Aviv, Israel
VP Creative: Eldad Weinberger
Creative director: Igal Hazan
Art Director: Guy Laufer
Copywriter: Irmi Nir
Photographer: Israel Cohen
Account Manager: Chen Biran
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Billoughsby's picture

Will this resonate with the target audience? Nearly clever. But something more is needed.

Billoughsby
Activity Score 5150
Art Director |

That's it.

suresh90's picture

Not so impressive :)

suresh90
Activity Score 620
Art Director at visualizer |

www.creativevideoads.blogspot.com

morse's picture

Idea is nice, but I don't like the photo at all. It feels theatrical.

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

AlfredoGil's picture

I completely agree.

AlfredoGil
Activity Score 133
shahidali's picture

a literal and cliche allegory saying 'set them free' and showing it in visual. Didn't like it that much.

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

Anonymous Author's picture

The image and copy suggests it's the cutlery which requires freedom from the clutch of strangely angular hands.
Idea is there but needs further consideration.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Girlfireice's picture

image needs a bit of cropping

Girlfireice
Activity Score 254
Copywriter at Trainee
jackblack's picture

Well done.

jackblack
Activity Score 2357
Art Director
Cheerriiee's picture

This is too superficial when you're talking about obsessions!
nice picture for common people, this just dont comunicate to its target.

Cheerriiee
Activity Score 952
Graphic Designer
shah wali jan's picture

idea is ok

shah wali jan
Activity Score 257
Graphic Designer at coffee communication
manumartin5's picture

arrogant... strong idea.

manumartin5
Activity Score 1196
Art Director at Infinity Advertising Services Pvt. ltd.
MidasTouch's picture

A bit first degree to me.

MidasTouch
Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

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