February 2010

Print advertisment created by Saatchi & Saatchi, Israel for Beit Lohamei Haghetaot, within the category: Recreation, Leisure.

The number of holocaust deniers is growing. Don't let them rewrite our story.
Beit Lohamei Haghetaot Holocaust and Jewish Resistance Heritage Museum

Advertising Agency: BBR Saatchi & Saatchi Tel Aviv, Israel
Chief creative officer: Yoram Levi
Creative director: Ben Sever
Art Director / Copywriter: Carmit Ken-Dror
Account Supervisor: Shlomit Kugler

Comments (22)

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kergu's picture
Activity Score 6795

Very good.

atb2005's picture
Activity Score 13557

Another outstanding concept from Saatchi! I love the choice of books (carefully selected to reflect or support the copy). The tales/fantasy sign further reinforces the copy. Excellent!

JamaisVu's picture
Activity Score 408

Very nice idea, subtle. But the photo looks like it was shot with an amateur 1990 camera model.
On a second note, I find it ironic that Israel calls for the remembrance of a Holocaust , while it covers up another in Gaza. Hence I'm giving this ad 1 star for being hypocritical.

Roshan Quintus's picture
Roshan Quintus
Activity Score 667

How stupid people can be ... you don't know advertising. we are working for clients not for our perspectives or believes. on the other hand what makes you think this is done by or represent 'The Israel'. the team or the owner of the idea may not even an Israelite. even if they are why cant they have a different opinion.

bite me

JamaisVu's picture
Activity Score 408

1-"we are working for clients not for our perspectives or believes"
Why don't you come up for a new campaign for the Klux Klux Klan or the Neo-Nazis then?

2-What makes you think this is done by or represent 'The Israel'
Advertising Agency: BBR Saatchi & Saatchi Tel Aviv, Israel

3-"Even if they are why cant they have a different opinion"?
Why can't I?

4-"How stupid people can be?"
Dunno, I don't have a sample of your brain cells.

Roshan Quintus's picture
Roshan Quintus
Activity Score 667


bite me

alexander_bickov's picture
Activity Score 3279

good idea

dreadboy's picture
Activity Score 413

an Ace of spades for this one.

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

Axl's picture
Activity Score 266

Poor idea

Adaddicted's picture
Activity Score 3435

Ad is dull but the forum is lively ; )


Dzsoi's picture
Activity Score 8532

Very good, simple idea. And JamaisVu... Israel is not a person. Don't treat it that way. (To make myself clear: Do you know the opinion of those people involved in this campaign (clientside, agencyside) about the war going on right now?)

xcreativity's picture
Activity Score 2374

very good solution

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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lironslo's picture
Activity Score 55

great idea!

Phil Lestino's picture
Phil Lestino
Activity Score 1684

makes you think

raducumucu's picture
Activity Score 21

Photo is bad, composition also bad, art direction bad. The only thing that I like is the way that the headline is put. The message for me shows hypocrisy and not advertising. Remember the holocaust, but forget the crimes of the jewish state against the poorer islamic countries.

Hiperion's picture
Activity Score 3138

Another Holocaust is happening in Palestina.
How weak can the memory be?

Whatever, good ad

Carlos Garcia's picture
Carlos Garcia
Activity Score 847

good idea. bad photo.


brandingworthspreading's picture
Activity Score 648

Interesting client for sure.

Mr.Zorba's picture
Activity Score 25

fuck offffffffff ...

Corbeen's picture
Activity Score 1093

Some remarks from several places regarding this ....this ad.. many years in auswitch, a memorial plaque placed at the camp by the soviet authorities stated that 4 million people had been murdered at auschwitz. when they claimed 4 milion, they havent mention the nationality. the government of the people's socialistic republic of poland also supported this figure. But some of the west historians had their doubts.After collapse of the Communist government in 1989, the plaque was removed and the official death toll given as 1.1 million. Holocaust deniers have attempted to use this change as PROPAGANDA ( and i find that totaly distracting and awfully wrong ... but this ? u make an ad about this subject? ???? This is total bullshit. This ad is a clear PROPAGANDA from both sides the denires and this ad are just two sides of a coin that i wont accept.

U don't advertise horrible memories. Do not even try. Go on court ! but don't make an ad out of it.

grapekey_lyn's picture
Activity Score 28

very clever ad :)

Guest's picture

The real holocaust happened in the 1st of jan 2009 in GAZA