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Agency Network: 
Published/Aired: 
February 2012

Description

Print advertisement created by Ogilvy, Hong Kong for Beijing Sports Radio, within the category: Media.

Advertising Agency: Ogilvy & Mather, Hong Kong
Executive Creative Directors: Simon Handford, Sandy Chan
Creative Director: Alvin Lim
Art Directors: Alvin Lim, Sonny Tjahjadi, Jason Pan, Hubert Yeung
Associate CD / Copywriter: Richard Sorensen
Retoucher: A Thousand Eyes
Account team: Tak Chi Lee, Paul Lam, Cao Yu
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Highest Rated

ki_mi_do_ri's picture

GREAT IDEA !!

ki_mi_do_ri
Activity Score 59
jackmancer2017's picture

Great simple visual. Love it.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
headoffice Communication's picture

Simple and Interesting

headoffice Comm...
Activity Score 196
Graphic Designer at 37/B Indira Road, Ground Floor, Farmgate, Dhaka-1215, Bangladesh
kr34t1v3's picture

oops there a lot to learn!!!! good job guys.
the referee has run a way the guy in office suit interrupting to save the one down on the canvas and yes it is not a normal boxing ring that rings a bell though.

kr34t1v3
Activity Score 33
Creative Director
Troll's picture

Great idea. Well done.

Troll
Activity Score 676
Copywriter |

@TrollusMaximus
http://www.behance.net/trollus_maximus

MicheleVirgilio's picture

very good one

MicheleVirgilio
Activity Score 2617
nicolasm's picture
nicolasm
Activity Score 23
Abhishek Parikh's picture

Loved the idea..

Abhishek Parikh
Activity Score 568
Shwetastar2003's picture

well thought

Shwetastar2003
Activity Score 21
Copywriter
Manoma's picture

Good idea, and good realisation ;-)
(clap clap!)

Manoma
Activity Score 1108
Copywriter
Nike Diesel's picture

Done by students, link provided by nicolasm : http://dvserver.net/addy2011/pages/page108.html

Nike Diesel
Activity Score 13630
Art Director
salamandos's picture
salamandos
Activity Score 1947
Art Director
Panda Man's picture

Just love it! So simple and clever!

Panda Man
Activity Score 15
thedesignaddict's picture
thedesignaddict
Activity Score 5403
Art Director at Freelance
vote4pedro's picture

Sad to say. But anytime you see a good ad from China, it's only a matter of time until you see the original.

vote4pedro
Activity Score 4601
Copywriter
mr.x's picture

China, land of replicas.

mr.x
Activity Score 998
Forsbergs Skola
Schnappi's picture

upset

Schnappi
Activity Score 12
kleenex's picture

Even as a rip-off it is still a good idea.

kleenex
Activity Score 51110
Web Designer/Developer
dollypoppin's picture

Agree. Nothing's completely original these days.

dollypoppin
Activity Score 1423
Copywriter at Conceptboard Advertising |

---------
"Nihil sub sole novum"

KimKong's picture

While I love the look of the tennis court, I think this works well with the boxing ring (and would likely work with a baseball or football field) since those are the sports I most affiliate with sports radio.

KimKong
Activity Score 198
jagadeesh aarya's picture

well

jagadeesh aarya
Activity Score 5
Graphic Designer
Mardian's picture

simple, straight

Mardian
Activity Score 27
Art Director at nollproblemo
ki_mi_do_ri's picture

GREAT IDEA !!

ki_mi_do_ri
Activity Score 59
Glimpse's picture

Good idea !

Glimpse
Activity Score 3
simonemascagni's picture

I'm tired to see old ideas. It's like the third times that I see and ad with this same concept...check it out...it's from my school...and it's pretty old... http://dvserver.net/addy2011/pages/page108.html

simonemascagni
Activity Score 29
University College of Falmouth- BA Advertising
shinnsei's picture

really want to know how do Pitha Udomkanjananan feel after seeing this...
those ppl from ogilvy/HK might not know or didn't intent to imitate, and this concept might be used before.
but both Pitha's work and this campaign is too similar... at least make some unique points or great headline must be better

ps. love its composition.

shinnsei
Activity Score 39
Thammasat University
MicheleVirgilio's picture

very good idea. like

MicheleVirgilio
Activity Score 2617
ambareeshashirivaram's picture

smart way

ambareeshashirivaram
Activity Score 117
Art Director at Art Director at MuseComm / bangalore |

@

laxman@ds's picture

Nice

laxman@ds
Activity Score 8
Graphic Designer at Bangalore
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