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Beheading

Published/Aired: 
March 2007
 Beheading

Description

Caption

Must it come to this before you put trash in its place?
Conveniently-designed SINO garbage bins, with split-body construction to fit all kinds of trash.
www.sino.sh

Advertising Agency: JWT, Shanghai, China
Creative Directors: Lo ShuengYan, Thomas Zhu, Hu Gang
Art Director: Ronnie Wu
Copywriter: Joe Wu
Illustrator: Ronnie Wu
Photographer: Xiaodong Zhou
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klek's picture
klek
Activity Score 58
Web Designer/Developer |

http://www.klek-design.com
now on a new url!!

Dick Huges's picture

I didnt get it either. Sucks to be stupid.

Dick Huges
Activity Score 937
Copywriter
Stigset's picture

this is bad, does it mean anything?

Stigset
Activity Score 1454
Art Director
jacksonrabbit's picture

I'll take creative team didn't follow the brief for $500 Alex.

jacksonrabbit
Activity Score 280
Other
klaussnow's picture

ads are crazy

klaussnow
Activity Score 1645
Art Director |

... its already been done...

snowman's picture

Art director/illustrator, please put your head under that guillotin.

snowman
Activity Score 66
Creative Director
blackbird's picture

hi,guys,thats my understanding:
People always keep the habit of littering trash. How can we make people always put trash in garbage
bins?
and people always like putting trash to prisoners, so can we treat garbage bins as prisoners?
if the garbage bin is the prisoner, people will put trash in the right place.
hah,agree?

blackbird
Activity Score 4
Copywriter
leftfield's picture

Nup.

Your explaination is as weird as your ad.

K-I-S-S it

Keep It Simple Stupid

leftfield
Activity Score 165
Production Manager
Totto's picture

let me explain ppl. Usually low quality trash bins break at the middle as if it has been beheaded or somethin,
they r trying to convey that it aint the same with this particular trash brand. I think the trash ad is trash ad :)

Totto
Activity Score 685
Copywriter |

Intelligent ads are the need of the hour.

Rog's picture

Wildy lost in translation
File under Italian.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

lsadunb's picture

I think people in Italy throw trash in bad people (the ones that are getting executed). Maybe that's the idea...

lsadunb
Activity Score 571
Copywriter
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