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TheVinchiFish's picture

Can do more on copy???
Pity pity!!!

Activity Score 86
Creative Director
cp's picture

At quick glance this looks like an anti-dandruff ad.
Even then, I think the guy needs Head & Shoulders.

Activity Score 354
Creative Director
s2z's picture

true. I thought so too.. bad copy..

Activity Score 10
wgeddes's picture

that's the whole point of this ad! you're supposed to think its a dandruff ad and think to yourself "wait a minute, there's MORE in the after photo!" then you realize it's not for dandruff shampoo, but a product that makes clothes blacker.

Activity Score 298
Art Director
Chris's picture


Activity Score 1935
Art Director
wgeddes's picture

haha that's funny... flips the whole thing around. i like.

Activity Score 298
Art Director
muji's picture

bad campaign, bad photo, student work...

Activity Score 66
Art Director
B128's picture

It would be more helpful if we say what we'd have done or how to improve the ads instead of giving a blanket condemnation.
This site offers a good opportunity for all of us to be better. Constructive criticism would really help.

Activity Score 392
Art Director
esotericusername's picture

some things can't be helped.

Activity Score 313
Art Director
tiny_wordz's picture

not new, been done a kazillion times. n watz creative bout this ad? it's just a see-you-see-us ad. it's looks like wat a client wuld force u to do.

Activity Score 325
Joker's picture

The black shirt on the left looks pretty black to me...if they are the same colour..the guy has dandruff and thats all...

Activity Score 85
Art Director
Jarne von Wolfsburg's picture

smart & clever mechanic

Jarne von Wolfsburg
Activity Score 264
Copywriter |

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tiborplus's picture

i like the idea (mechanics), but the realisation could be much better. Also the left shirt is to close to the other one.

Activity Score 53
Art Director
DarkSide's picture

good idea (not very new I must say) but the ad leaves a bad impression after all...somethings wrong

Activity Score 1066
Other's picture

The after shot has more white dots than the before shot...surely these images should be switched or am I misinterpreting this ad?
Activity Score 25
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