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DA_COPY's picture

Nice idea. Even if this looks like a print campaign. It would work much better as an ambient.

DA_COPY
Activity Score 50

Orange Jewish.

Syd's picture

Boring and ugly.

Syd
Activity Score 74
Other
The JAD.'s picture

Isn't that the whole point? Boring and ugly outside, beautiful inside?

These work for me.

The JAD.
Activity Score 11
Art Director at Gatecrasher Advertising
Killer Kowalski's picture

the pictures are boring. to me its a first thought idea. and if the beauty within comes from IKEA - why do they have the most ugly curtains (in the other motives)?!

Killer Kowalski
Activity Score 394
Copywriter
bknowlden's picture

I like these a lot.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

ibeg2differ's picture

Ikea, I love you!!!!

ibeg2differ
Activity Score 420
drunk dave's picture

Nice one. Love the simplicity of it all.

drunk dave
Activity Score 1066
Copywriter at Publicis South Africa
Eightball's picture

My first thought was, that these houses don't have any doors to step outside - because the beauty lies within.

Eightball
Activity Score 200
Marketing Manager
Have Heart's picture

The ugly curtains totally kill the idea. Not cool at all.

Have Heart
Activity Score 922
Art Director
joestamp's picture

yes it looks boring - that was the intention!
well done guys, i think its a good idea!
congrats!

joestamp
Activity Score 130
LCC/london university of the arts
hawkline's picture

Still...where's the product benefit beside implication? Needs to be pushed. Don't get me wrong, they're clever. They just could've been more.

hawkline
Activity Score 89
Creative Director
quinton_sential's picture

reminds me of a campaign for an interior design school that showed the ugly outsides of office buildings.

Singaporean i think

quinton_sential
Activity Score 64
Art Director
panasit's picture

So let the audience's imagination does all the work huh? Very sneaky. I like it.

panasit
Activity Score 687

-Tung
--good idea is enemy of great idea

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