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Campaign
Agency Network: 
Published/Aired: 
November 2007

Description

Print advertisement created by Jung von Matt, Germany for Beate Uhse, within the category: Health.

Caption

Give longer. Take longer. – Lovemachine condoms. For a longer erection. By Beate Uhse.

Advertising Agency: Jung von Matt/Alster, Hamburg, Germany
Creative Directors: Götz Ulmer, Fabian Frese
Art Directors: Till Monshausen, Jens Paul Pfau
Copywriters: Jo Marie Farwick, Tobias Grimm
Photographer: Tina Luther
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salamandos's picture

first thought. no wait, second thought.

salamandos
Activity Score 1947
Art Director
brainzed's picture

Awesome!!!!!

brainzed
Activity Score 652
Art Director
LeeHarvey's picture

Affengeil und very funny!

LeeHarvey
Activity Score 3045
Creative Director
talay's picture

great :) simple and funny...

talay
Activity Score 266
mgemini creative works / istanbul
JAGGY's picture

If they were f***ing each other, could he write and draw so well?

www.advertisingportfolio.blogspot.com

JAGGY
Activity Score 1382
Copywriter at TBWA, Mumbai |

Jaggy, MICA Ahmedabad

jazarah's picture

absolutely super!

jazarah
Activity Score 1262
sp101's picture

It's ok.

sp101
Activity Score 137
advertising
Prakash Jayashanmugam's picture

..nice

Prakash Jayasha...
Activity Score 85
Art Director at Digitas |

..

Olafski001's picture

what is wrong with the votes here?
this is a brilliant campaign
and it gets a 3??????

come on guys, let's not be jealous and give this an 8

Olafski001
Activity Score 1193
Copywriter |
john doe's picture

it's not bad. but an 8?

john doe
Activity Score 1571
Art Director
Olafski001's picture

okay 8 is much but i think it is really original in the category
so it deserves an 8 more then a 3 (what it had)

Olafski001
Activity Score 1193
Copywriter |
Senhora Kolossa's picture

ah, this ad makes me wanna make sex.

Senhora Kolossa
Activity Score 483
Jung von Matt
Advertising Pawn's picture

Very original and funny thinking. Such a great campaign.

Join the advertising orgy: http://advertisingpawn.com

Advertising Pawn
Activity Score 419
Other |

_________________________________

Join the rarely updated ad orgy here: http://www.advertisingpawn.com

muxa's picture

Well, i don´t now about you guys, but my sex sessions are far away from be boring. I don´t have time for puzzles or other kind of games.
What i get from this ad is that Lovemachine condoms makes sex boring and without pleasure.

muxa
Activity Score 602
Copywriter
vurtomatic's picture

Totally.
WTF can be arsed
doing crosswords.
Don't know where
you guys are
coming from
Shooting blanks.

vurtomatic
Activity Score 364
sold's picture

the only problem that make me give low rate for this work is what MUXA said.
sex can never be so boring that you need a puzzle game to entertain...
so, low rate!

sold
Activity Score 3305
Copywriter
adgoddess's picture

there are much batter ways to show the same idea. sex in not so boring. well, sometimes it is.

adgoddess
Activity Score 369
teenie's picture

Crossword puzzles and sex. To me that says you'll be so bore you'll need something else to do.

teenie
Activity Score 1894
Copywriter
ZaboZaboZabo's picture

Simple and funny. I like it!

ZaboZaboZabo
Activity Score 593
Art Director
Jarne von Wolfsburg's picture

* * * * *

come on, what is great about this condom ad? the idea for a fairy tale product like "longer fucking condoms" is way to low. Maybe some props for the photographer or the model.. but nothing more.

Does Jung von Matt really need to come up with fake ideas for fake clients? if so ... i`ll give the agency two years remaining. Act now, Holgi and Jean Remy: go sell your house to bbdo.

And please, dear alster-juniors and trainees ... stop your exaggerated comments. If you think this is "super-bow-wow" you`re old school right now.

Jarne von Wolfsburg
Activity Score 264
Copywriter |

* * * * *

LeeHarvey's picture

Nasty thing, envy

LeeHarvey
Activity Score 3045
Creative Director
Jarne von Wolfsburg's picture

* * * * *

Envy? Nope, that`s business: If you do a job just for awards, make sure that you`ll get one. Otherwise it`s worthless.

Do you really see a winner here?

Jarne von Wolfsburg
Activity Score 264
Copywriter |

* * * * *

eliaen's picture

I must support Arne's opinion. I really hold Fabian's work in high value, because he's a good creative, but this here is quite a bit disappointing. Especially, when you think of it as an award winning idea and they didn't even come up with three different positions for three different print ads. Don't they know anything else then Missionary and Doggy Style? There are so many positions on a woman's body to write on. Put cream on. Bite into. Whip...sorry, getting sidetracked :-)

eliaen
Activity Score 135
ypyng chong's picture

I thK it's QuiT3 InteResTinG~

ypyng chong
Activity Score 39
The One Academy, Bandar Sunway
Crisp One's picture

lame + woman as objects = Don't quit your day jobs.

Ever thought of the idea as from the womans point of view.

Crisp One
Activity Score 2005
Other at New York
chino65's picture

"Our condom makes sex so boring you'll have to do crossword puzzles".

You "take longer" cos our condoms take all the sensations away.

I'll give it a "3".

chino65
Activity Score 326
JediByKnight's picture

bizarre and i like it!

JediByKnight
Activity Score 184
Copywriter
Kateter's picture

emotionally irrelevant.

and that's why this is totally wrong and won't work a shit.

Kateter
Activity Score 2029
Copywriter
Wordnerd's picture

lol "lebenslust lümmeltüten"?? where does the title come from?

and i'm with the guys saying this looks like really boring sex. (she should have a pinball-machine on her back! :)

Wordnerd
Activity Score 6692
Copywriter
Rajib's picture

Ok... lets think....

Rajib
Activity Score 369
Art Director |

<<.... Method in Madness ....>>

troubadour's picture

considering the target audience, this ad is a good one.

troubadour
Activity Score 20
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