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The Gents

Campaign
Agency Network: 
Published/Aired: 
January 2013

Description

Print advertisement created by Cummins, Australia for Bearded Lady Bourbon, within the category: Alcoholic Drinks.

Caption

Stay strong.
80 proof bourbon of strength

Advertising Agency: CumminsRoss, Australia
Executive Creative Director: Jason Ross
Creatives: Toby Cummings, Ed Howley
Photographer: Danny Cohen
Retoucher: Outpost
Stylist: Etta Curry
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tazyboy's picture

nah

tazyboy
Activity Score 777
Art Director
jackmancer2017's picture

So you want to associate that bourbon with piss???

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
Roger Keynes's picture

Yes. With THAT brand name, you take it as well! ;)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Shawali's picture

Transgenders won't be thrilled about this one....

Shawali
Activity Score 8442
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

Roger Keynes's picture

Ooohhh, I've been waiting for this lil' doosie to hit AotW! ;)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

ankitadv's picture

good

ankitadv
Activity Score 818
VampAd's picture

Oh gosh...

VampAd
Activity Score 1151
Spanky's picture

How does the image connect with "stay strong?" Personally, I don't think this ad makes sense. It feels like shock value for the sake of shock value.

Spanky
Activity Score 4899
Other
kleenex's picture

OH MAN....

kleenex
Activity Score 52582
Web Designer/Developer
Camel Toe's picture

it made me want to spew. not because the guy, but yes because the bad idea

Camel Toe
Activity Score 129
Creative Director at dim&canzian
thedesignaddict's picture

The airplane one is the funniest. This one is by far the weakest.

thedesignaddict
Activity Score 5403
Art Director at Freelance
feysal's picture

provoking!

feysal
Activity Score 2586
Art Director at Zilojo |

groovy baby!

chihirokiss's picture

awkward concept. not too good for a print ad for bourbon.

chihirokiss
Activity Score 74
Holy Angel University, Angeles City, Philippines
TheSmirkingFox's picture

I didn't get it. Then I saw the other ones, and got that it's supposed to help you cope with difficult situations.

So what's the meaning here? That peeing next to a transgendered person is an ordeal? Or that they're going to rape you? Or what?? WTF. It's stupid and offensive if you get it, and just "wtf" if you're not dumb enough to get it.

So bad bad bad all around.

TheSmirkingFox
Activity Score 145
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