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Pen lifter

Campaign
Published/Aired: 
April 2008

Description

Print advertisement created by Sir J.J. Institute of Applied Art, India for Beanbag, within the category: House, Garden.

Advertising School: Sir JJ Institute of Applied Art, Mumbai, India
Art Director: Ganesh Nayak
Copywriters: Chintan Ruparel, Tanmay Bhat
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scarfinati's picture

copy is engaging but i have no idea what this is selling and why

scarfinati
Activity Score 843
Art Director
tanmay's picture

They're ads for beanbags.

tanmay
Activity Score 91
krautland's picture

I kinda like these.
strange, I know.

krautland
Activity Score 3216
Art Director at erm... no calls please.
simon.gross's picture

I like the line "get lazy." I like the look and feel of the ads. I hate that I have to wade through acres of boring copy to get it.

If you made the visual work a bit harder you could get rid of the copy altogether and just keep the line, which is lovely. That way I could get it straight away.

Why say it when you can show it? You could retain the same visual style, just make the art communicate better. Instructional, maybe. Dashed lines and arrows. That sort of thing.

simon.gross
Activity Score 541
Copywriter at Clemenger BBDO
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