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Beach

Published/Aired: 
January 2007
 Beach

Description

Caption

After playing the lottery for 26 years. Big Joe (now Sir Joseph) won. In other words: ...
In other words: Beer!

Advertising Agency: Famiglia, São Paulo, Brazil
Art director: Fabio Brigido
Copywriter: Samir Mesquita
Creative Directors: Fernando Nobre, Atila Francucci
Photographer: Lúcio Cunha
Illustrators: Darcy Vieira, João Bola
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Highest Rated

Lee Clow's picture
Lee Clow
Activity Score 46
Creative Director
Skor's picture

Love the Art..!! super Sexy !

Dunno about the "in Other words" "In other words" though...

Skor
Activity Score 208
Copywriter
ellehcimeo's picture

this is just fun. really like the art. now how do i get an invite to Sir Joseph's? :)

ellehcimeo
Activity Score 3376
Art Director
bortolas's picture

Great idea, great copy, great art. In other words: Great campaign.

It's very hard to find ads that really entertain the readers of a magazine. And i have to say, I spent at least a few minutes with this one.

bortolas
Activity Score 6
Copywriter
LAZ's picture

x 2

/LAZ

LAZ
Activity Score 288
Art Director
klek's picture

I like the top down view. but dun really like the repeated in other words copy :)

http://www.klekdesign.com

klek
Activity Score 58
Web Designer/Developer |

http://www.klek-design.com
now on a new url!!

basuca's picture

love the art. I saw the original in portuguese and there is a word pun (not too bright tough) that is impossible to translate. Something like: "in other words, another worms" or "it means: beans"

basuca
Activity Score 48
Graphic Designer
Scam Detector's picture

I'm a bit lost here. So you have to win the lottery before you can drink that particular beer?
In case this ad is based on a word pun in the original language, as Basuca explains, it's a piss poor concept.
The art direction is outstanding. Hire the art director, fire the copywriter.

Scam Detector
Activity Score 1048
General Manager
budibud's picture

me like the idea... the copy kinda nice... me like... me like....

budibud
Activity Score 128
Copywriter at Freelance |

Boediboed
Trying to retire ad-man

B128's picture

Niiice..

B128
Activity Score 392
Art Director
tiny_wordz's picture

i like the camapaign. if done by the wrong person, the visual would have been too busy. the copy complements it as well. well done guys (especially in the beer category where almost everythings been done b4).

tiny_wordz
Activity Score 325
Copywriter
Have Heart's picture

One of the best campaigns I've seen here recently. Fresh, idea, nice art, a lot of funny details - great stuff.

Have Heart
Activity Score 922
Art Director
Lee Clow's picture

gimme a break. drink more of the beer and scribble out a better idea.

Lee Clow
Activity Score 46
Creative Director
A. J. SMITH's picture

wow, is it just me or does it look like the woman in the pool is getting cunnilingus from the dude.

Nice ad though.

A. J. SMITH
Activity Score 2822
A. J. SMITH's picture

I WANT TO GO THAT PARTY NOW! NOT BE AT WORK IN THIS FREEZING OFFICE!

A. J. SMITH
Activity Score 2822
Lee Clow's picture
Lee Clow
Activity Score 46
Creative Director
slim's picture

How often during award season do we see ads with kooky perspectives? The most over-used of these is good old top-down. In the best work, there's a reason for it (that Slimming ad picked up Gold a few years back that showed someone using a book above their head as an umbrella, or the non-slip tape ads on this very site). In this case, there's no reason beyond 'it looks kinda cool'. Add to that a weak concept and you've got pretty wallpaper, nothing more.

slim
Activity Score 1047
Copywriter
PaulyG_fill in the blank's picture

People seem to be forgetting that the point of advertising is to make people spend their hard-earned cash on your goods and services, not just create cool-looking images (that's what posters are for). Sure, it looks like a great party to be at - that doesn't make it a great ad as some people are exclaiming. I have no idea how Joe winning the lottery relates to the beer, and the copy makes no sense.
I think this ad would be better if it had no copy at all, and was just a picture of a wicked looking party, with the logo at the bottom.

PaulyG_fill in ...
Activity Score 1148
Copywriter
Davosk's picture

I go with you on this one. All I'm reading here is that instead of winning money, Big Joe won a lot of beer.
Very messy!

Davosk
Activity Score 4815
Art Director
Davosk's picture

Just another comment because I'm waiting for some thing to print...
Why would anyone waste time looking too hard at this so called 'good art directed ad' when the people in the shot aren't doing anything out of the ordinary. An easy days work for all of those models and a good earner for the modelling agency. Just because an ad is from Brazil, it doesn't make it great.

Davosk
Activity Score 4815
Art Director
aadi's picture

Nice campaign...great copy....i like the 'now sir joseph' part......

aadi
Activity Score 230
Copywriter
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