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Be there first

Published/Aired: 
December 2007
 Be there first

Description

Caption

Be there first. The GL 500 with 388 hp.

Advertising Agency: Jung von Matt/Donau, Vienna, Austria
Creative Directors: Volkmar Weiss
Art Director: Volkmar Weiss
Copywriter: Thomas Niederdorfer
Illustrator / Graphics: Eva Jordan
Photographer: Vienna Paint
Account Supervisors: Peter Hoerlezeder, Judith Zingerle
Wood Carving: Toni Baur
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Highest Rated

dotunbello's picture

super cool!

dotunbello
Activity Score 148
Copywriter
FlyingDogs's picture

Killer!

FlyingDogs
Activity Score 968
Copywriter
but_why's picture

Made me smile.

but_why
Activity Score 280
Watford
Bye's picture

The execution is really nice, but the idea is old.

Bye
Activity Score 1464
Tincho's picture

Hehehe.

Tincho
Activity Score 1093
Art Director
o.m's picture

:)

o.m
Activity Score 354
Graphic Designer at tania khosla design, bangalore |

http://ojasvimohanty.blogspot.com/

ssguixi's picture

exactly

ssguixi
Activity Score 213
Art Director at Y&R
vurtomatic's picture

The logo's position does look odd, and I don't know if the ad fits Mercedes' branding.

vurtomatic
Activity Score 364
Brainsugar's picture

As this is a new agency for MercedesBenz, perhaps it is the new art direction...
but I think that they made this art direction specially for christmas: The Mercedes star "seems" to be the guiding star of the kings. Perhaps. I'm not sure.

Brainsugar
Activity Score 1631
Copywriter
rula's picture

cool,
XD

rula
Activity Score 101
Copywriter at Unitas RNL
xhp's picture

o m g ! They made it ! woot ! hahah :D nice , nice and nice

xhp
Activity Score 543
Computer graphic designer |

xhpdesign.com

Zeus's picture

FUNNY!!

Zeus
Activity Score 906
somewhere
sold's picture

the concept is old (remember that one with the guy on the stadium hours before the soccer game start), the execution is new.
the logo maybe on the other side would be better, or at the center, like the star that guide the guys to that place...

sold
Activity Score 3305
Copywriter
H.'s picture

The logo is positioned such that it tells the story about who the guys are as in they followed the star to were Jesus was to be born being the three wise men at the same time serving the purpose of which car brand got them to the stables before the birth, talk about cutting a long story short. Elegant.

H.
Activity Score 32
Graphic Designer in Tanzania |

Success is the best revenge

stereodeluxe's picture

the star- that MBs new Corporate Design. since 2007.
thets the only way its supposed to be used.

stereodeluxe
Activity Score 176
Graphic Designer
e-creativo's picture
e-creativo
Activity Score 12
Creative Director at Espacio Creativo |

http://www.grupoespaciocreativo.com/

dotunbello's picture

super cool!

dotunbello
Activity Score 148
Copywriter
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