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Breath, 1

Campaign
Agency Network: 
Published/Aired: 
August 2013
Be Happy Print Ad -  Breath, 1

Also From This Campaign 2

Description

Print advertisement created by Intermix, Brazil for Be Happy, within the category: Recreation, Leisure.

Caption

Breath saves.

Advertising Agency: Intermix Comunicação, Brazil
Creative Director: Thiago Mattar
Art Director: Vandré Fernandes
Copywriter: Thiago Mattar
Illustrator: Vandré Fernandes
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morse's picture

The situation is strange. A swimming pool in prison?

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture

Escaped convict in a swimming pool.

kleenex
Activity Score 51082
Web Designer/Developer
Nuclearjke's picture

I guess they meant he is robbing the house, the wierd thing is why he is in jail clothing?

Nuclearjke
Activity Score 301
cvchitale's picture

man...r u guys really that dumb or pln cynical....
the burgularz on the run...finds a pool...jumps to hide in it...remains unnoticed by the squad whoz on the prowl

cvchitale
Activity Score 1418
Copywriter
pierrelastname's picture

I think is the pajamas...

pierrelastname
Activity Score 2869
Copywriter
aridnom's picture

so basically this ad is encouraging the burglars who r on run with ideas!!

aridnom
Activity Score 54
Client Servicing
pencilhead's picture

i dont get it

pencilhead
Activity Score 231
Art Director
Re Dator's picture

I know this ad. maybe the translation isn´t tottaly right (i´m not sure, i´m brazillian). Its about a swimming school. It´s trying to say: "the ability to hold your breath can save you".

Re Dator
Activity Score 28
Copywriter at Trade Mkt
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