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Pillow

Campaign
Agency Network: 
Published/Aired: 
April 2012
Be Better Print Ad -  Pillow

Also From This Campaign 2

Description

Print advertisement created by Leo Burnett, Turkey for Be Better, within the category: Health.

Caption

Get slimmer.

Advertising Agency: Leo Burnett, Istanbul, Turkey
Executive Creative Director: Idil Akoglu
Creative Director: Guven Haktanir
Art Director: Erkan Kaya
Copywriters: Ilker Dagli, Sezgin Rizaoglu
Photographer: Nejat Talas
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mltn's picture

Esta muy larga la vuelta

mltn
Activity Score 69
Graphic Designer at Publicis WW
spears ava's picture

;DD

spears ava
Activity Score 206
Copywriter
ItMatters's picture

Pretty interesting insight.

ItMatters
Activity Score 2167
alisilao's picture

Witty.

alisilao
Activity Score 37
Creative Director at TBWA\SMP
Siddarth Basavaraj's picture

nicely done. I liked it

Siddarth Basavaraj
Activity Score 1673
Copywriter at Adsyndicate Services Pvt. Ltd. |

Love creating ads..

pez's picture

I needed a long time to understand this and then didn't find it that intresting... C'mon!...

pez
Activity Score 1804
Creative Director
gissmo5's picture

i don't get it!? whats funny about that?

gissmo5
Activity Score 6
gioborde's picture

, I imagine its the extra clothing you take from your dress after you lose weight (?), Bit difficult to understand

gioborde
Activity Score 1387
Art Director at LEO BURNETT |

GiBo

certaintly's picture

i think it would be better + easier to understand if the pattern (or even the fabric) was something exclusive/iconic to a dress yet foreign/awkward to a couch pillow

certaintly
Activity Score 3994
Nike Diesel's picture

I kinda agree. This one was way too subtle for my taste.

Nike Diesel
Activity Score 13630
Art Director
VampAd's picture

C'monnn

VampAd
Activity Score 1151
Thomas Ferdinand's picture

cool

Thomas Ferdinand
Activity Score 86
thedesignaddict's picture

Ads for ad-people. The average consumer will never decipher what's happening in this ad.

thedesignaddict
Activity Score 5403
Art Director at Freelance
metis's picture

To long to decipher for a non-awards judge I's think, nice once you get it, if you do.

metis
Activity Score 413
Copywriter
sumit98207's picture

basically a gr8 shoot

sumit98207
Activity Score 58
Art Director
sergeo_syd's picture

I don't get it, but it looks nice.

sergeo_syd
Activity Score 595
Production Manager at www.skozak.com |

http://edictive.com - Film Production Management

bate_palmas's picture

Meh. I dont see what the big deal is.

bate_palmas
Activity Score 1479
bohemian's picture

nothing

bohemian
Activity Score 44
Copywriter
maish.d9's picture

super cool.... !!!

maish.d9
Activity Score 26
Leo Burett
nemesis's picture

not a bad idea, but not effective... people won't stare at it for so long trying to get what's going on here.

nemesis
Activity Score 765
Creative Director
zebraxas's picture

i hate the message "get slimmer be better" ? advertisers with crap in their heads... though bad idea, too difficult to understand

zebraxas
Activity Score 88
Copywriter
CreativeNinja's picture

Sí muy larga la vuelta, sobre todo la del perro. Cuando finalmente se logra descifrar no es tan sorprendente. Buena fotografía.

CreativeNinja
Activity Score 133
Planner
Jon-Paul Mountford's picture

Wow .. thats so subtle.
Too subtle, as much as i like clever ad's I think that'll miss the target audience.

Jon-Paul Mountford
Activity Score 890
Photographer |

www.jpmountford.com

LittleJoe's picture

I don't like so much the copy, but the visual idea is great!

LittleJoe
Activity Score 345
Graphic Designer at Torino
LittleJoe's picture

I don't like so much the copy, but the visual idea is great!

LittleJoe
Activity Score 345
Graphic Designer at Torino
peshawa.sofi's picture

people won't understand this, but nice art direction.

peshawa.sofi
Activity Score 207
Other at Asiacell
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