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Leo

Campaign
Agency Network: 
Published/Aired: 
July 2009

Description

Print advertisement created by Rethink, Canada for BCAA, within the category: Finance.

Caption

How would they get by without you?

Advertising Agency: Rethink Communications, Vancouver, Canada
Creative Directors: Chris Staples, Ian Grais
Art Director: Joel Arbez
Copywriter: David Giovando
Photographer: Philip Jarmain
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Highest Rated

jorj's picture

cool

jorj
Activity Score 638
Art Director at Senior Art Director
A stranger abroad's picture

I like this. It made me smile.

It is a generic proposition, but is a charming execution that I believe will appeal to parents. I like that it encourages you to think about the question without using overt scare tactics. And that it uses humour in an ad about a serious subject - death, but does so with a light touch, avoiding bad taste.

A stranger abroad
Activity Score 427
Copywriter at Singapore
premc's picture

nice !

7/10

premc
Activity Score 917
Graphic Designer at Web Designer/Graphic Designer |

radical

Guest's picture

this is so sad. I don't like touching the scares in the commercial.
The fear shouldn't be the Reason To Buy.

Guest
alexander_bickov's picture

I love it! :)

alexander_bickov
Activity Score 3279
MacGoni's picture

:)))))

MacGoni
Activity Score 128
Art Director |

" Screw you guys! I'm going home "

Disco Munky's picture

Where's the ad with the mum on a street corner? Cos that would happen before this.

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

xyyss's picture

U wanna know? just get in the taxi.

xyyss
Activity Score 6
wearmysocks's picture

I don't like the line.

wearmysocks
Activity Score 1085
Copywriter at In-house at a multinational based in London |

------------------------------------
Energizer Bunny arrested, charged with battery.

Guest's picture

Awesome.

Guest
silvi's picture

niños y animales. Siempre llaman la atención en publicidad.

silvi
Activity Score 4172
Copywriter
Guest's picture

Great execution and insight. Would make me stop and take another look at this.

http://dearadvertisin.blogspot.com/

Guest
Guest's picture

Again, really bad compositing (note the lack of reflections in the glass doors). Feels like a last minute award show entry to appease one of your junior teams...am I wrong?

Guest
Ed Mintone's picture

sweet

Ed Mintone
Activity Score 585
Other
Raf-vp's picture

cool

Raf-vp
Activity Score 46
Graphic Designer at Dubai
Guest's picture

The idea is just okay, I find the Art direction very plain.

Guest
Guest's picture

sohai idea

Guest
Dev Kumar's picture

No big deal here and it proves once again that insurance communication hasn't been able to get out of the spiral. The visuals in this series are interesting but copy poured cold water on it.

Dev Kumar
Activity Score 834
Copywriter at Mumbai
Guest's picture

it's actually a nicely realized concept; the problem is that it sells life insurance in general, but does not sell life insurance from _BCAA_, their actual _client_.

Guest
Copy_Can's picture

Are you talking about a competitive advantage? Are you one of those people? Put in a special rate or return that's best in the market? Are you saying this will make the idea better?

Advertising for insurance is very hard, and the competitive advantages from one to the other is minimal at best. I'm all for bringing to light any competitive advantage, but c'mon.

The _idea_ in the end to sell _life_ insurance is _nice_.

Copy_Can
Guest's picture

It´s so offensive. I don´t think that be a taxi draiver is a reason to feel shame. Provably works with parents but is un respectfull

Guest
Guest's picture

So so idea. Lazy art direction

Guest
Nukeemall's picture

But your parents even if he is a taxi driver, would want that his kids become the gratest person alive, of course.
so, me likei

Nukeemall
Activity Score 17
beckspuppy's picture

cool

beckspuppy
Activity Score 87
Makerere University
beckspuppy's picture

hmmm

beckspuppy
Activity Score 87
Makerere University
jorj's picture

cool

jorj
Activity Score 638
Art Director at Senior Art Director
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