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Bottle

Campaign
Agency Network: 
Published/Aired: 
June 2011

Description

Print advertisement created by Rethink, Canada for BCAA, within the category: Finance.

Caption

Remember your vacation. Not the medical bills.

Advertising Agency: Rethink, Vancouver, Canada
Creative Directors: Chris Staples, Ian Grais
Art Director: Felipe Mollica
Copywriter: Jordan Cohen
Photographer: Clinton Hussey
Account Managers: Jennifer Maloney
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morse's picture

Very nice and simple campaign.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture

I am not digging this whole set of ads at all.

kleenex
Activity Score 51110
Web Designer/Developer
Roger Keynes's picture

Agree with kleenex. Uninspired campaign line = similar creative.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

AdBuzzer's picture

it works for me - the message is clear and the copy supports it well.

AdBuzzer
Activity Score 1174
Marketing Manager |

http://adbuzzer.wordpress.com

pez's picture

I just don't like it... maybe it's good, but gives me bad feelings instead of good memories...

pez
Activity Score 1804
Creative Director
abdeLooK's picture

like the concept.

abdeLooK
Activity Score 250
Graphic Designer at Lyon, France
Lazarus's picture

Average.

Lazarus
Activity Score 1536
Creative Director
thedesignaddict's picture

Pretty good.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Glut's picture

nothing special.

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
Helmet Chrome's picture

Not feeling it... but not hating.

Helmet Chrome
Activity Score 260
Art Director
Helmet Chrome's picture

Not feeling it... but not hating.

Helmet Chrome
Activity Score 260
Art Director
raw tuna's picture

likes this

raw tuna
Activity Score 837
General Manager
tantrik_indian's picture

As if, one will bring back debt when they travel South. Not a good feeling.

tantrik_indian
Activity Score 953
Copywriter |

~~this paranoid survived!~~

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