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Agency Network: 
Published/Aired: 
September 2008
BC Lung Association Print Ad -  Info

Description

Print advertisement created by TBWA, Canada for BC Lung Association, within the category: Public Interest, NGO.

Advertising Agency: TBWA\Vancouver, Canada
Creative Director / Copywriter: Paul Little
Art Directors: Angela Sung, John Williamson
Production: Julian Davis
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Highest Rated

hornet6868's picture

it's nice, but a bit too similar to that ad done years ago... can't find it but it's a headline driven ad that says (something like this)

"Cancer cures smoking"

can anyone find it?

hornet6868
Activity Score 4
copywriter
SeanMartin's picture

Well, that certainly makes the point loud and clear.

SeanMartin
sneakyhands's picture

nice line.

sneakyhands
Activity Score 1857
Copywriter
Ucedaparker's picture

Great. Nice and easy.

Ucedaparker
Activity Score 32
Art Director |

Good things happens to those who waits

bluefish's picture

That made me laugh out loud, but I guess that is because I quit smoking :)))
Great job!

bluefish
Activity Score 74
Other
daydream's picture

i saw this ad a year ago and i still think about it all the time. great line.

daydream
Activity Score 21
Goblin's picture

This is what i'm calling an ad!
________
www.multimedia-stock.com

Goblin
Activity Score 412
Creative Director at I TO NIJE SVE! |

________

www.itonijesve.com

Martijn's picture

Wow, cool line!

Martijn
Activity Score 1888
Copywriter at nurun |

https://twitter.com/Martijndotfr

theoneandtheother's picture

this line is just perfect. fantastic job. love it

theoneandtheother
Activity Score 113
work
Blue Koala's picture

simple, clever
----------------
Just an opinion.

Blue Koala
Activity Score 199
Ogilvy & Mather, BKK |

----------------
Just an opinion.

Olafski001's picture

that is a damn damn damn good line
me jealous now
well done paul

Olafski001
Activity Score 1193
Copywriter |
esteb's picture

Gold Lion a few years ago, but still great.

esteb
Activity Score 673
art
How_Addy's picture

A copywriter at his best.
Well done.

How_Addy
Activity Score 66
Copywriter
CGilb09's picture

Great writing. I'm envious.

CGilb09
Activity Score 572
Northlich/ University of Cincinnati |

Tweet tweet: @ThisAbility

keddy's picture

Simplicity at it's best!

keddy
Activity Score 124
Copywriter at www.desimad.com |

http://doodlewack.blogspot.com/

hard_core's picture

great job. I hate when someone does this. It makes me feel like an idiot. Super simple communicates everything and is effective. Great job! Did the client buy it?

hard_core
Activity Score 146
Art Director
j4son's picture

great copyline.I quit

j4son
Activity Score 266
Copywriter
bill bernbach junior's picture

'yes, very good'

When the word gives you lemons, make volkswagens

bill bernbach junior
Activity Score 7
DDB
RM's picture

Jeez and the art directors (why are there two if any at all?) take more credit than the writer!

Great ad

RM
Activity Score 419
Copywriter
Adnomist's picture

Smoking hot

Adnomist
Activity Score 51
Art Director |

h..m.mmmmm

shahidali's picture

hats off!

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

stitchy's picture

i ve never seen any ad with such great feedback...
great line...

stitchy
Activity Score 779
creative design
Mukesh's picture

great. I find it as simple, clear and effective as the Economist "I never read the economist" ad!

Mukesh
Activity Score 202
Copywriter at Mudra Institutte of Communications, Ahmedabad |

Mukesh Lekhwani

sparky's picture

i really like it. my art director hates it.

sparky
Activity Score 454
Copywriter at M&C Saatchi
whitespace's picture

he smokes, right? :D

whitespace
Activity Score 1953
Creative Director
pankajadsoftheworld's picture

verrrrrrrrrry goooooooooood

pankajadsoftheworld
Activity Score 433
Illustrator
liar's picture

excellent. simplicity at its best.

liar
Activity Score 384
Other
hornet6868's picture

it's nice, but a bit too similar to that ad done years ago... can't find it but it's a headline driven ad that says (something like this)

"Cancer cures smoking"

can anyone find it?

hornet6868
Activity Score 4
copywriter
Wordnerd's picture

hah! great line (and who did it? 2 Art directors, no copywriter?)

Wordnerd
Activity Score 6692
Copywriter
Nolan's picture

Delicious copy. Love it.

@ Wordnerd:
Creative director is the copywriter ;-)

Nolan
Activity Score 189
Planner
Wordnerd's picture

oh, right! thanks. Go, Paul!
(but still: 2 Art directors for this?)

Wordnerd
Activity Score 6692
Copywriter
Andy-B's picture

hahahahhahahahhahahha. lol
Funny, I like......
ahahhahahahahhahahahahah

Andy-B
Activity Score 280
Ogilvy, Johannesburg, South Africa
Andy-B's picture

It's true when they say:
"In Advertising, Less is More" (Simplicity)
Very nice

Andy-B
Activity Score 280
Ogilvy, Johannesburg, South Africa
smilepig's picture

very clever gooood

smilepig
Activity Score 254
Art Director
Kateter's picture

great.

Kateter
Activity Score 2029
Copywriter
snolet's picture

Done.

(of course, not. I'm just a jealous guy)(I should say WELL DONE)

snolet
Activity Score 104
Art Director at Propage
matks's picture

Great job. I thought there was nothing after "cancer cures smoking", but I was wrong.

matks
Activity Score 476
Advertising
Zeus's picture

precise and concise...GREAT COPY!!

Zeus
Activity Score 906
somewhere
luisrivera11's picture

cannes

luisrivera11
Activity Score 469
COBESA / Mónica Herrera
vvhisky's picture

yeah yeah good.. but no thanks, i like smoking

vvhisky
Activity Score 116
savitzky brand building/associate creative |

for a "no copy/paste" world day.

CGilb09's picture

I liked it too. But hey, as long as you plan on continuing, at least everyone will already have their crying out of the way before your funeral.

CGilb09
Activity Score 572
Northlich/ University of Cincinnati |

Tweet tweet: @ThisAbility

virtualplaydoh's picture

SMART. With a little bit of smart ass. Nice anti-smoking combo.

virtualplaydoh
Activity Score 252
heterogeneous's picture

great love it

heterogeneous
Activity Score 36
Art Director at Academy of art University |

Creative Director

dlusion's picture

It's in your face and I like it. Bang on.

dlusion
Activity Score 55
Art Director at Humber College - BA in Creative Advertising, 4th Year. |

---
www.neildomingues.com

adguy2007's picture

Brilliant... but why did it require two art directors?

adguy2007
Activity Score 28
vaoleo's picture

Good Copy, great Idea

vaoleo
Activity Score 81
Embrion Publicidad
floydeepurple's picture

This is a masterpiece copy (and ad).

floydeepurple
Activity Score 349
Copywriter
patUDAY's picture

UDAYpatwardhan@09820654722 CD
Very well done. The simplicity is the best. And great copy.

patUDAY
Activity Score 436
Creative Director at Salt Solutions |

UDAYpatwardhan@+91 22 98206 54722

second_creator's picture

jealous!

second_creator
Activity Score 754
Copywriter |

copywriter

jeff.emmanuel's picture

an AD!!!!!!!!!!!

jeff.emmanuel
Activity Score 149
Art Director at JWT |

Jeff

Guest commenter's picture

Muy buen copy , me deja mucho para pensar.

Guest commenter
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