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Boat

Agency Network: 
Published/Aired: 
June 2010
Description: 

Print advertisment created by TBWA, Canada for BC Lottery Corporation, within the category: Gaming.

Advertising Agency: TBWA\Vancouver, Canada
Art Director: John Williamson
Creative Director: Paul Little
Copywriter: Mia Thomsett
Producer: Julian Davis
Account Manager: Julie Mitchell
Account Supervisor: James Pelletier

Comments (6)

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Hiperion's picture
Hiperion
Activity Score 3138

Poor art.

jponino's picture
jponino
Activity Score 601

yeah, and besides, is that advert???
because it seems to be just a graphic way to say, we sell ticket... anyway, TBWA has made a shit

Guest's picture
Guest

It says "if you scratch you could win money which alllows you to buy a boat/pool/etc..". Simple message done with a creative twist. You're damn right it's an advert, and a good one at that!

Jupiter's picture
Jupiter
Activity Score 547

a creative twist that makes it slightly complicated...it looks more like "sketch & win" to me...because i can hardly see the logo 8-(

commenting just to gather more pencils:-)

Molecule's picture
Molecule
Activity Score 435

I think it's simple and it works. Art could have been better.

kondensofke's picture
kondensofke
Activity Score 336

i like it

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