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Raindeer

Campaign
Agency Network: 
Published/Aired: 
March 2008

Description

Print advertisement created by DDB, Canada for BC Hydro, within the category: Public Interest, NGO.

Caption

25 old lights use more energy than 2,500 LEDs.

Advertising Agency: DDB Vancouver, Canada
Executive Creative Director: Alan Russell
Creative Director: Dean Lee
Art Director: Chris Moore
Copywriter: Neil Shapiro
Agency Producer: Gayle Robson
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LeeHarvey's picture

Best of three.

LeeHarvey
Activity Score 3045
Creative Director
wildbore's picture

...r u saying "use same amount of d energy" in a better way?
( i got d idea.but there's a small gray spot.)

wildbore
Activity Score 749
Creative Director at - - -
sumsum's picture

I'm totally with you. at least it gonna sell more lights.

sumsum
Activity Score 613
copywriter
clanofmiller's picture

Maybe prefix the copy with: "Get more for less." I think the visual is better for a print campaign, though.

clanofmiller
Activity Score 27
Media
ricklongo's picture

Very nice.

ricklongo
Activity Score 1244
Kinky's picture

Realy Brilliant.

Kinky
Activity Score 12
Advertising
Filipe's picture

Smart.

Filipe
Activity Score 311
Copywriter
jazarah's picture

not bad

jazarah
Activity Score 1262
FlyingDogs's picture

Very good.

FlyingDogs
Activity Score 968
Copywriter
brain123's picture

NO, THIS BILLBOARD USES MORE ENERGY. Cause it uses the energy of the 25 old lights AND the 2,500 LEDs.
They can't tell us about energy savings with much authority, wouldn't you say ?

brain123
Activity Score 830
Creative Director at Crea DRAFTFCB
coolburp's picture

ok?

coolburp
Activity Score 45
LordDiesel's picture

Good good!!

LordDiesel
Activity Score 69
copycop's picture

Rather simple idea. Not a great campaign, but clear, at least

copycop
Activity Score 106
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