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Rhino

Campaign
Agency Network: 
Published/Aired: 
May 2008
BBQ's Galore Print Ad -  Rhino

Also From This Campaign 2

Description

Print advertisement created by The Foundry, Australia for BBQ's Galore, within the category: Retail Services.

Caption

How do you BBQ?

Advertising Agency: The Foundry, Melbourne, Australia
Art Director: Andrew Jones
Copywriter: Eugene Horat
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Rachel.Mann's picture

The concept is mediocre - A rhino represents "toughness" I'm guessing? But why is the paper distressed?
I love that stainless steel-esque line at the bottom though and DAMN, I wouldn't mind having that grill, either!

Rachel.Mann
Activity Score 450
Other at University of Houston, Bauer College of Business/KBR |

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"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett

jazarah's picture

bit confused and can't link the two ads together as a campaign.

jazarah
Activity Score 1262
teenie's picture

I agree. Their look and feel is totally different.

teenie
Activity Score 1894
Copywriter
Calibarak's picture

Blah

Calibarak
Activity Score 302
desailly's picture

This is cock.

desailly
Activity Score 470
Copywriter
BOOBJOB LOOBCANNON's picture

Exceptionally well put my man.

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

Disco Munky's picture

You LOVE the cock. ;)

"readthiswhileIstareatyourtits"

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

phoamcor's picture

lame

phoamcor
Activity Score 1284
gwenbloch's picture

No

gwenbloch
Activity Score 32
Proxima
NatalieM's picture

Needs some work. Keep those brain cells moving.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

BOOBJOB LOOBCANNON's picture

Not digging this idea. Not as good as the row of dogs.

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

askon's picture

Dust off your treasure map recipes, its time to cook us up some rhinos!

askon
Activity Score 433

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

dcgroppo's picture

rhino cooking? what's in the head of these creatives?

http://elblogdemicomercial.blogspot.com/

dcgroppo
Activity Score 239
Other
gino's picture

I thought that with a beast of a grill you can cook beastly meat? I like this one but i agree the 2 don't sit together as a campaign.

gino
Activity Score 4
Whitefang's picture

Nice work Brownie. NOT!

Whitefang
Activity Score 509
ahpitt's picture

Is that mean:

You can bbq as much as a rhino size ?!

ahpitt
Activity Score 342
Art Director at Art Director
desailly's picture

The Whatever Grill. Perfect for bbq-ing those endangered species.

Endorsed by the World Wildlife Fund.

desailly
Activity Score 470
Copywriter
mishkaa's picture

yeah!!! ditto!!!

mishkaa
Activity Score 296
veri's picture

mm so simple.. NO!

veri
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