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Dogs

Campaign
Agency Network: 
Published/Aired: 
May 2008
BBQ's Galore Print Ad -  Dogs

Also From This Campaign 2

Description

Print advertisement created by The Foundry, Australia for BBQ's Galore, within the category: Retail Services.

Caption

How do you BBQ?

Advertising Agency: The Foundry, Melbourne, Australia
Art Director: Andrew Jones
Copywriter: Eugene Horat
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Rachel.Mann's picture

Hmmm.
Maybe there should be smoke rising from behind the fence or something?

Rachel.Mann
Activity Score 450
Other at University of Houston, Bauer College of Business/KBR |

--------------------------------------
"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett

jsptrck404's picture

there probably should be, another executional detail they missed, but that's not going to fix things here. that's like try to put out a forest fire with a fire extinguisher. and they have bigger fish to fry.

jsptrck404
Activity Score 437
Art Director |

| think small |

askon's picture

Smoke? what? I dont think you get this... the dogs are lined up for their execution against the fence. The barbecuer is about to pick which dog he wants to shoot and consume. It's pretty simple.

askon
Activity Score 433

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

Rachel.Mann's picture

Oh, you're right. I feel silly now.

Rachel.Mann
Activity Score 450
Other at University of Houston, Bauer College of Business/KBR |

--------------------------------------
"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett

Disco Munky's picture

No, you were right the first time.

The dogs have been drawn to the fence because there is a barbecue going on behind the fence.

At least that's what I got. Smoke from the other side would have worked a bit better.

"lining up dogs to shoot them"?

Please.

"readthiswhileIstareatyourtits"

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

Rachel.Mann's picture

Haha, I know. I picked up on his sarcasm and threw some back.

Rachel.Mann
Activity Score 450
Other at University of Houston, Bauer College of Business/KBR |

--------------------------------------
"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett

Ad_Man's picture

really? i would never get that. they should've have their eyes covered.

Ad_Man
Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

sloppy4's picture

that's where i went. i thought they were mourning the loss of their friend who's being bbq'd.

sloppy4
Activity Score 1492
ahpitt's picture

I still very blur about the concept. :S

As I know, Chinese and Vietnamese do consume dog. What about Australian?

ahpitt
Activity Score 342
Art Director at Art Director
raverus's picture

I didn't see that coming askon, thanks.
But........LOL!!!!

raverus
Activity Score 1476
Art Director
BOOBJOB LOOBCANNON's picture

Hmmm. I disagree with you, and I don't think that's it. If it is, its really badly communicated because it doesn't come across that way at all.

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

Wordnerd's picture

a sick little mind you got there ;)

Wordnerd
Activity Score 6692
Copywriter
Olafski001's picture

ppfffff
the other one's better
and the other is not good either

Olafski001
Activity Score 1193
Copywriter |
Calibarak's picture

Worst

Calibarak
Activity Score 302
phoamcor's picture

lame

phoamcor
Activity Score 1284
jsptrck404's picture

hmmmm... this idea, while not a great idea, could have really been helped by some great execution. which it wasn't. if you're going to go this route, go for some visual impact and really exaggerate this point. give me 200 hundred dogs surrounding your fence, not 5. at least then, idea be damned, it would be a more interesting visual.

jsptrck404
Activity Score 437
Art Director |

| think small |

Byte's picture

Funny ad.

Byte
Activity Score 327
Art Director |

Byte!

NatalieM's picture

Though simple, more brainstorming would elevate the idea. The dogs could instead be drooling guys. BBQ smoke rising behind the fence would be helpful, too.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

Age's picture

Hmmm... and.... hmmm

Age
www.propagandopropaganda.blogspot.com

Age
Activity Score 74
Diego Jarrin's picture

que feo. que malo.

Diego Jarrin
Activity Score 57
Creative Director
BOOBJOB LOOBCANNON's picture

The idea is not bad at all - but it is rather bland as an ad.

BBQ smoke rising would help, as would less forgetful photography and composition, and more character in the dogs; these look curious, not ravenous.

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

dcgroppo's picture
dcgroppo
Activity Score 239
Other
k-rocka's picture

This is a horrible concept, horribly executed.

k-rocka
Activity Score 426
Graphic Designer
Neil Levy's picture

i like the simplicity of the idea but the line isn't right. it says "how do you bbq" and i think "well, first you need a grill. charcoal or propane powered are best. next, you need to make sure it's free of trees or anything else flammable. then, you must light the grill using either matches or activating the ignition button...." you get my point. one way to fix it would be by adding the word "well" as in "how well do you bbq". i think there is a better thought out there to convey your action though so maybe push it a bit more.

Neil Levy
Activity Score 314
Copywriter |

neil levy

uncle bert's picture

I really like this. It's a nice simple concept. I don't think it needs smoke to spell it out either - it's pretty obvious what's happening.

uncle bert
Activity Score 2
Whitefang's picture

Very poor, but hey, it is from the Foundary.

Whitefang
Activity Score 509
Guest commenter's picture

Hey Whitefang,

Learn to spell dickhead.

This is how you spell 'Foundry'.

Guest commenter
ArchieLeech's picture

White fang - can you shut the f*ck up. Every single thing you say is negative. It's obvious you're a disgruntled kiwi creative. Every time I see a comment from you it's really snakey. If you're so talented let's see your porty?

ArchieLeech
Activity Score 82
Creative Director
dnguyen's picture

... still don't get it. sure that it is dogs waiting to get executed? or is the smell too good in the other side?

dnguyen
Activity Score 81
RMIT
Tincho's picture

Yes, I didnt get this one completely too.

Tincho
Activity Score 1093
Art Director
Kateter's picture

not outstanding idea. just nice one. done really badly.

but I like the slogan.

Kateter
Activity Score 2029
Copywriter
Disco Munky's picture

Ivan, here's an idea.

The AOTW agency.

Find clients,Put a brief up, let us claw at it. Work up the best concepts into ads. Split the profit evenly (kind of, you would be boss after all. I also assume any ass kissing gets me a little somthin' somthin'.)

I went to the pub at lunch so could just be talking out my poop shoot.

"readthiswhileIstareatyourtits"

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

Rachel.Mann's picture

LOL. *submits resume*
I can be the secretary, right?

Rachel.Mann
Activity Score 450
Other at University of Houston, Bauer College of Business/KBR |

--------------------------------------
"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett

cp's picture

There's a barbeque at someone's house and it attracted (all) the neighbourhood dogs who happen to be straying around
or
Someone keeps 5 dogs and they are all lined up behind the neighbour's fence expecting to get food

cp
Activity Score 354
Creative Director
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