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Take out the dirt

Agency Network: 
Published/Aired: 
July 2009
Bayclin Print Ad -  Take out the dirt

Description

Print advertisement created by FCB, Indonesia for Bayclin, within the category: House, Garden.

Caption

Bayclin. Remove any kind of stains easily.

Advertising Agency: Draftfcb, Indonesia
Creative Director: Dicky Erlangga
Art Director: Seto Setiawan
Copywriter: Redy Pramanjaya
Photographer: Oetomo Photography
Producer: Durmawel
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Highest Rated

Istiko's picture

idenya menarik, tapi gak menjual

Istiko
Activity Score 165
Creative Director at Student Collage |

save my soul

jackmancer2017's picture

If I'd see a shirt like that in a clothing store I wouldn't touch it, let alone rip a post it off. Good idea i just don't see it working.

jackmancer2017
silvi's picture

Totally agree with jackmancer. I wouldn´t touch the shirt eigther.

silvi
Activity Score 4172
Copywriter
Hibon's picture

this is a one shot idea. don't see it working. joke work, for the idea and been "posted" on adsoftheworld i give it 6/10

Hibon
Activity Score 3734

Simple ideas are the best !

bubblestheclownfish's picture

"Hi. Excuse me... could we just get you all to stand here and pull some tabs off a shirt? Perfect... now pull one off... that's it... [click] perfect!" [takes down shirt].

My Gawd this is bad! Where in the heck is the branding? Look - I'm the first to say brand isn't all you're selling, but how the h3ll do you expect anyone to see what the brand you're selling is if it's a tiny tag on the bottom? Again - the point of advertising is to SELL STUFF. How are consumers going to buy product if they don't know what they're buying? Even if (and this is a stretch) you put the cleaner's product shot/logo on the back of the stickies, it's still a bad idea. Experiential marketing has to be engaging. As others have stated - no one is going to pull stickies off a shirt hanging at store-front. No one. Then IF that ever happened, once you get to the last 3 stickies, you've watered down what could have been an effective program, but that never should have happened in the first place.

An actual AGENCY thought of this? Embarrassing.

bubblestheclownfish
Activity Score 614
Creative Director
visualsurgeon's picture

I think this ad is selling post-it pad, not Bayclin bleach product.

visualsurgeon
Activity Score 86
Art Director
morse's picture

This is silly!

morse
Activity Score 18024
Art Director |

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rolling.stone's picture

as a user i am very skeptical about most of the stain removers, often they dont keep their promise

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

Istiko's picture

idenya menarik, tapi gak menjual

Istiko
Activity Score 165
Creative Director at Student Collage |

save my soul

joens_wonderkid pecinta persib sejati's picture

emang aneh si......tp ya hargailah kreatifitas orang
susah lo mikir itu.......

joens_wonderkid...
Activity Score 7
UIN Jakarta
joens_wonderkid pecinta persib sejati's picture

emang aneh si......tp ya hargailah kreatifitas orang
susah lo mikir itu.......

joens_wonderkid...
Activity Score 7
UIN Jakarta
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