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Aircraft carrier

Campaign
Agency Network: 
Published/Aired: 
August 2011

Description

Copywriters: Timothy Chan, H.Lim

Print advertisement created by FCB, Hong Kong for Bausch & Lomb, within the category: Health.

Caption

Lens with high definition optics

Advertising Agency: Draftfcb, Hong Kong
Creative Directors: Iris Lo, Timothy Chan, Ming Chan
Art Directors: Lo Ka Ki, Ming Chan
Illustrator: Joe Wan
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Reality Check's picture

A feast for the eyes and the imagination.

Reality Check
Activity Score 2539
atb2005's picture

You must be joking.

atb2005
Activity Score 13557
AdBuzzer's picture

Who's the target group? I thought that contact lenses are a rather universal product and this ad seems like a very niche communication.

AdBuzzer
Activity Score 1174
Marketing Manager |

http://adbuzzer.wordpress.com

morse's picture

Beautiful ads and great idea.

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

MK-tessa's picture

I need contact lenses just to read that tiny writing

MK-tessa
Activity Score 216
Art Director at student
Lazarus's picture

Oh no.

Lazarus
Activity Score 1536
Creative Director
Norremark's picture

SO many approaches that would've gotten the message through better then this. It's a good product to do something interesting with so it's a waste really

Norremark
Activity Score 77
Solomon pencil's picture

Nothing special.

Solomon pencil
Activity Score 36
Graphic Designer
Glut's picture

tidy art work, lazy idea and not the best product to work it with. The benefit of contact lenses isn´t the hawk view

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
khronos's picture

a feast?? A FEAST??? ARE YOU KIDDING ME???!!! THERE IS NOT ONE REDEEMING POINT OF THIS AD !!

khronos
Activity Score 998
Copywriter
F.OFF's picture

More down to earth subject would have been better.

F.OFF
Activity Score 38
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