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Battle of the Nine Gates, Xuanwumen

Published/Aired: 
May 2007
 Battle of the Nine Gates, Xuanwumen

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Description

An experience marketing campaign for NIKE focusing around a 3-on-3 Basketball tournament in Beijing. This concept is centered around the 9 Gates of the old Beijing city, allowing Beijing kids compete within their Gate. Pop culture meets ancient turf wars as the kids of Beijing stand behind their Gate.

Advertising Agency: DMG, Beijing, China
Chief Creative Officer: Dan Mintz
Creative Directors: Kelvin Mak, Weibing Xu
Art Directors: Alan Guo
Copywriter: Ray Yuan
Photographer: Alan Guo
Designers: Zhenyu Zhao, Yuanyuan Ni, Sinel Luo, Zuoxiao Yang
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Highest Rated

TopJeff's picture

Strong campaign. It's about catching the attention of a youth audience.

Jeff

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TopCreatives, the premier online community for creative pros.

TopJeff
Activity Score 479
Marketing Manager
sam4grafix's picture

this campaign roxx..
big time...
design balance is gr8..
bt idea is missing...
i don care...
coz art is suppah:D

sam4grafix
Activity Score 94
Art Director at IMPACT BBDO, DUBAI |

ITS ALL BEEN DONE!

TopJeff's picture

Strong campaign. It's about catching the attention of a youth audience.

Jeff

---------------------
TopCreatives, the premier online community for creative pros.

TopJeff
Activity Score 479
Marketing Manager
kyao888's picture

Cool graphics...someone might use it for a tatto

kyao888
Activity Score 127
Creative Director |

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