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Battle of the Nine Gates, Final Poster

Published/Aired: 
May 2007
 Battle of the Nine Gates, Final Poster

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Description

An experience marketing campaign for NIKE focusing around a 3-on-3 Basketball tournament in Beijing. This concept is centered around the 9 Gates of the old Beijing city, allowing Beijing kids compete within their Gate. Pop culture meets ancient turf wars as the kids of Beijing stand behind their Gate.

Advertising Agency: DMG, Beijing, China
Chief Creative Officer: Dan Mintz
Creative Directors: Kelvin Mak, Weibing Xu
Art Directors: Alan Guo
Copywriter: Ray Yuan
Photographer: Alan Guo
Designers: Zhenyu Zhao, Yuanyuan Ni, Sinel Luo, Zuoxiao Yang
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Highest Rated

talkcocksingsong's picture

agree.
it's a tough one. how much is enough and not enough in terms
of craft is not easy in this one. good attempt but not there yet.

talkcocksingsong
GuilhermeToledo's picture

Belo trabalho. Good Job!

GuilhermeToledo
Activity Score 13
Art Director
JUANcho's picture

Just NICE!!! Uhh NIKE!!!

JUANcho
Activity Score 50
Graphic Designer
kalpesh78's picture

its a nice looking ad.. but don't know it may just not be NIKE

kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

mayhem's picture

nice art direction

mayhem
Activity Score 126
Art Director
sam4grafix's picture

i like the art... suppah perforamnce!!

sam4grafix
Activity Score 94
Art Director at IMPACT BBDO, DUBAI |

ITS ALL BEEN DONE!

act's picture

looks great! but just like any hundreds and thousands console game covers out there.

act
Activity Score 535
Art Director
twelve_noon's picture

i agree. this is nice artwork based on the purely fantastic and abstract element on all ps2 and other game ads. Made me pop in and check the work of DMG though. Not bad but there are still better agencies in china... Anyways this is nice to see, reaches the audience but it's not in anyway original..

twelve_noon
Activity Score 617
Creative Director
imke's picture

Gre8 art but I a impressed but not for nike.

-Where is the impossible?

www.mikeyonjan.blogspot.com

imke
Activity Score 472
Bye's picture

Looks nice, but to me this has no connection to nike as a brand at all. Nike usually goes a little further than just looking nice.

Bye
Activity Score 1464
superguanzi's picture

so so, art can be better

superguanzi
Activity Score 57
Art Director
hang-the-dj's picture

Idea could be better.

Or good.

More overblown big-budget super-brand shite.

NEXT

hang-the-dj
Activity Score 1262
Copywriter
Donald Draper's picture

mmmm

Donald Draper
Activity Score 137
Creative Director
talkcocksingsong's picture

agree.
it's a tough one. how much is enough and not enough in terms
of craft is not easy in this one. good attempt but not there yet.

talkcocksingsong
talkingisfree's picture

In my opinion this is not nike, so it's not a good ad. And personally. I don't like the art direction.

talkingisfree
Activity Score 2712
Art Director
Donald Draper's picture

Nice art!

Donald Draper
Activity Score 137
Creative Director
an_opinion's picture

Look too much like the movie poster. Some kung-fu movies.

an_opinion
Activity Score 40
Art Director
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