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Teenagers

Campaign
Agency Network: 
Published/Aired: 
April 2016

Description

Illustrator: El Perezoso.

Print advertisement created by Saatchi & Saatchi, Italy for bastard, within the category: Fashion.

Caption

Supporting lazy teenagers
Bastard Proudly made by those lazy italians.

Advertising Agency: Saatchi & Saatchi, Italy
Creative Directors: Agostino Toscana, Alessandro Orlandi
Deputy Creative Directors: Luca Lorenzini, Luca Pannese
Art Director: Luca Pannese
Copywriter: Luca Lorenzini
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Highest Rated

raulbanderas's picture

good art

raulbanderas
Activity Score 357
Scrapenbaker's picture

haha thumbs up!

Scrapenbaker
Activity Score 404
Art Director
Paloma's picture

but it doesn't support lazy CD

Paloma
Activity Score 531
atb2005's picture

This is out of the box. Love it! It's quirky, fun, memorable, humorously self deprecating. It fits the "lazy" brand perfectly. Add one o to bastard and you get bastardo, the Italian for bastard.

atb2005
Activity Score 13557
Davosk's picture

Only this one and the hunter supports the 'Lazy/Bastard' concept.

Davosk
Activity Score 4815
Art Director
atb2005's picture

All of them support the concept (yes, even the somnambulist one; somnambulists are supposed to walk around at night, do things, not just lie in bed with hands raised :-)

atb2005
Activity Score 13557
Both Sides of the Brain's picture

I'm sorry I don't know what the product is about. Could someone help?

Both Sides of t...
Activity Score 173
Copywriter at Bombay
imagineit's picture

I am also not getting it, love the artwork but I am totally lost.

imagineit
Activity Score 550
atb2005's picture

Notice that the only colored things in these illustrations are the clothes? That's what the company makes.

atb2005
Activity Score 13557
AssassinX's picture

For what kind of product? Anybody pls Xpain?

AssassinX
Activity Score 1329
raulbanderas's picture

good art

raulbanderas
Activity Score 357
Dzsoi's picture

I totally understand and like it, but why "supporting"? Why not simply "dressing"? It would be more easy to get.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
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