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Basketball is a Brotherhood, Gilbert Arenas

Published/Aired: 
October 2007

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Description: 
Advertising Agency: 180 LA (180\TBWA), Los Angeles, USA
Executive Creative Director: William Gelner
Art Director: Andy Nordfors
Copywriter: Amir Farhang
Photographer: Andrew Dosunmu
Print Producer & Project Manager: Duco Muller
Account Team: Chad Bettor, Kirk Johnsen

Comments (4)

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Andal's picture
Andal
Activity Score 863

Seriously Ivan, why is this campaing here?
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Smart and Funny Signature.

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It's so easy to critic.

ivan's picture
ivan

Whatever I post should answer one of the below requirements:
• informative — indicative of a trend in marketing
• inspiring — innovative in idea, approach or execution
• interesting — insightful when you research a specific industry

Rachel.Mann's picture
Rachel.Mann
Activity Score 450

OH. I get it! Tracy McGrady hosts a basketball camp in Houston every summer - the kids in the picture are participants in the camp, McGrady is in the middle, obviously.

Still lame, though :P

kurtberengeiger's picture
kurtberengeiger
Activity Score 7318

And I thought basketball was a sport. And that this was supposed to be an advert.

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