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Guest's picture

Old style campaign.

Guest
Guest's picture

Too easy.
First thinking.

Guest
SAM75's picture

Can anyone explain PLZ?

SAM75
Activity Score 220
Ramezani's picture

They mean Mikado, the game?

Ramezani
Activity Score 315
Art Director at Art Director
Guest's picture

I tried to find out,maybe the concept it's from the Italian logo for the Expo

http://geishagourmet.files.wordpress.com/2010/05/padiglione-italia-sha...

Mah...

Guest
JopyCunior's picture

an ignorant logo on which an ignorant ad is based upon. then ask why italy is completely ignored when it comes to advertising. cheers!

JopyCunior
Activity Score 220
Copywriter
Guest's picture

This game is called "Shangai" in Italy.

Guest
Guest's picture

In Italy - and I guess only there - Mikado is called "Shanghai".
Who did this was unaware of the fact that the game is actually European by origin, and that in the rest of the western world is known with another name that, ironically, refers to the Japanese emperor, rather than anything Chinese.

Guest
Guest's picture

In Italy, and I guess there only, Mikado is called "Shanghai".
Who did this was unaware of the fact that the game has a different name in the rest of the western world.
A name which, ironically, refers to the Japanese emperor rather than anything Chinese.

Guest
Guest's picture

And so what?
I don't like it!
It's a poor and too basic campaign.

Guest
CommandZ's picture

"L'Italia non riesce ancora" <>

CommandZ
Activity Score 2498
Creative Director
CommandZ's picture

translation-Italy fails again.

CommandZ
Activity Score 2498
Creative Director
Guest's picture

In Mexico that game is called "Palillos Chinos" or "Chinese Sticks".

Guest
JopyCunior's picture

lol campaign got owned

JopyCunior
Activity Score 220
Copywriter
tongtong li's picture

omg,what's that?

tongtong li
Activity Score 26
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