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Action, Swimming

Campaign
Agency Network: 
Published/Aired: 
November 2010

Description

Print advertisement created by Publicis, Switzerland for Bardill, within the category: Recreation, Leisure.

Advertising Agency: Publicis Zurich, Switzerland
Creative Director: Ralph Halder
Copywriter: Cyrill Wirz
Art Director: Thomas Berger
Photographer: Getty Images
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Guest's picture

it's proving nothing

Guest
woody's picture

1

woody
Activity Score 71
Art Director
jackmancer2017's picture

I like the idea but it's a bit vague =/

jackmancer2017
CuriousPencil's picture

Not loving the open-endedness of this. It's ripe for abuse by mischiefmakers finishing the sentence thus:

"...for people who can't dive."
"...to make orphans of song lyrics and idiots of clients."

CuriousPencil
Activity Score 4225
Copywriter
Guest's picture

I like the concept, not the execution. The point is that Bardill sells apparel for this type of sport, not just for looks. So the idea is good. The font and visual execution isn't so great though. They should have made it look like the cover/spread of a fashion magazine where they outline what the person in the photo is wearing.

Guest
Guest's picture

Sadly, your ad agency doesn't.

Guest
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